User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. The campaign was a huge success; over 6 million social posts included the hashtag. The song quickly went viral and received over 17 million views in the first year.
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