Paul Gillin

article thumbnail

How Twitter Amplifies a Customer Attack

Paul Gillin

A 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3]. If the satirist is working within Twitter’s guidelines, you have to take a more conventional crisis management approach. Best Defense.

Twitter 50