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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does. And 73% of U.S.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 59% are on Twitter, and 43% use a company blog for marketing. Infographic: Social Media ROI Statistics by Digital Buzz. hours.

Vital statistics for every B2B marketer

Earnest about B2B

Twitter) versus 49% of B2Cers. Source: – 2009 B2B Social Media Benchmarking Study ( [link] ). And the FTSE 100 are just plain running scared of Twitter. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Source: 2009 CSO Report ( [link] ). Versus.

Google Indexing Tweets: What Does It Mean For Your B2B

EMagine B2B Blog

In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. Before this new deal was struck, Google was indexing some tweets by crawling Twitter’s site for information. You might be wondering, “Why would Google want access to tweets?”

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. And what of Twitter’s “fuzzy math&# ? T he recent Harvard study (6/09) is worth the read… Separately, I did find one reach/impression benchmark for Twitter. If content is “king”, relevancy is “queen”. Welcome!

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?". nice blog comparison of LeadLander and Google Analytics ].

Best of 2009: Social Media Marketing, Part 1


Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today. by HubSpot. Digg this!

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

Best of 2009 (So Far): Social Media Marketing, Part 3


Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Sure, online video is hot, but how you optimize video assets? Social Tagging

Best Social Media Stats and Market Research of 2009


Why are consumers following brands on Twitter and Facebook? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Twitter Demographics by Social Media Today. 20% of online adults age 25-34 have used twitter or something like it, compared to 10% of online adults age 35-44 and 5% of those aged 45-54. Predicting the Present with Google Trends by Google Research Blog. The median Twitter user is 31, compared to 26 for Facebook and 40 for LinkedIn. Google alone has a 63.7

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 85% of Inc.

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing blogger Chad Horenfeldt shares unique tips in this marketing post on how B2B marketers can take their Twitter efforts to the next level. Recent Twitter Statistics - In this Social Media Marketing Blog post from Scott Monty, find some interesting analysis on the latest Twitter numbers from Pew Internet. 7 Simple Steps for Decoding Website Analytics - Google Analytics provides a wealth of data for B2B marketers, but it can be difficult to know where to begin to uncover trends.

Best Cool Web Tools of 2009, Part 1


PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Check whether the Twitter conversations about you are positive or negative with twendz by Advocable.

We’re missing the real social media revolution

Chris Koch

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. There won’t be nearly as much to link to through Twitter in the coming years, and that’s the revolutionary subtext that’s going on behind the evolution of Web 2.0. The five percent of Twitterers who actively use it are probably the only ones who are going to try to fill this void with something useful. Twitter is literally an endless stream of information, much of it repetitive. The destructive side of revolutions.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. explains, “This isn’t about optimizing your ‘fan’ page to appear in Google search results, but instead is about optimizing your own site and pages to appear in Facebook search results.&#. Facebook Statistics. Post on Google Buzz.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Have a new statistic that shows the opportunity is growing faster than ever? Blog Start with a Lead Twitter BrianJCarroll. Blog Sales Leads Insights Twitter B2B_Sales_Leads. B2B Lead Generation Benchmark Study 2009. Blogs.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. I use Google Analytics and Sitemeter, and advise my clients to do the same. Blog Direct Connections Twitter HJSewell. Blog B2BContentMarketing Twitter SeamusWalsh. Blogs.

ClickInsights: What is your favorite white paper? Why do you like it?

Connect the Docs

Blog WhitePaperPundit Twitter Jonathan_Kantor. As part of my weekly Friday FREE White Paper List on the blog , I have an opportunity to review hundreds of white papers that have been freely distributed via Twitter. Shaded text boxes containing related business statistics and messages. Blog WritingWhitePapers Twitter Mike_Stelzner. Jonathan Kantor.


Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You are excited until you see two key site statistics that burst your bubble. The above two web analytics are not mere statistics for your webmaster. They are: 1. They have a direct impact on your bottom line. Resources

Measuring your Social Media Efforts

Connect the Docs

Your traffic statistics might tell you that your site or blog is popular but unfortunately it doesn't say anything about engagement, your type of visitors nor conversion rates. Here a ratio of positive versus negative discussions happening on blogs, Twitter, Facebook and the like would provide a sensible measurement tool. Having 10,000 followers on Twitter might not be a reliable sign of conversion, but having 15 new people subscribing to your email updates or RSS feed definitely is. Feedburner provides invaluable statistics to anyone using their subscribing services.

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Top-level reports summarize these by campaign and let users drill down to see detailed statistics by channel and voice and, ultimately, the actual content such as comments or reviews. In addition to cumulative statistics, Spredfast displays daily statistics for the past seven days, giving a sense of trends. Silly me. I should have known that marketers talk first and listen later.

Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity

B2B Marketing Savvy

Twitter Deivers A PR Gem Email Scoop. Beyond this… Google and Bing for more referrals than you can handle. Twitter: Who Owns What, the Social Brand Index/Twitter. Twitter Tools (NEW) for Businesses : A keyword tracking tool plus a best practices manual. Provides the Twitter user with a visualization of who you follow and their inter-relationships.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts. A less ambiguous statistic is the current customer count of 1,400, which is higher than any other small business demand generation system I’ve seen (though still dwarfed by Infusionsoft’s 15,000 clients).

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?" They meet their promise. Day 1. Day 2. Day 3. Presto.Leads!

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals

B2B Marketing Savvy

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace. So…you’ve succeeded a B2B Twitter initiative- whether as a client with a first internal campaign, or an agency pro finally coaxing clients to engage, or the marketing consultats whose careful coaching has tipped the balance. Nifty free tool that lets you track on individual Twitter accounts (think YOUR competitors). Welcome!

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Statistics and Research. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. Facebook: Who you know; Twitter: What you know by Social Media Today. SEO tips for Facebook and Twitter by iMedia Connection. and ROI. Urs E.

Best Social Media Stats and Market Research of 2010 (So Far)


What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? Social Media Statistics. A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. link].

100 Social Media & Content Marketing Predictions for 2010

Junta 42

A lot of people (who were only wasting time at work, not investing in an asset) will lose interest in Twitter as the next shiny thing comes along. 2009 was about learning social media.     Laurent Francois There'll be more & more Social Media and content strategies at the hyper-local level; citizen consumers interested in their neighborhood are already keen to ask Google what they've seen in their preferred shop or street. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. machines.

Do You Know the History of Your Favorite Social Media Websites?

WindMill Networking

Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. Fast forward to today: Facebook has over 750 million users and as of June 2011, is the second most site after Google. As of September 2011, the company is now valued at $8.8

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Twitter Twitter can offer limitless value in promoting your event. Invite attendees to ask questions via Twitter or live chat. Follow Adam on Twitter @adamholdenbache.

Best of 2008: Social Media Optimization, Part 3


How can you optimize your use of social networking tools like Twitter and LinkedIn? A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. How can you make more efficient use of social media? Social Tagging

Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems

B2B Marketing Savvy

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. With self-loaded pages like “ Twitter News “… Facebook News … and Social Media News … quick snapshots are possible. Twitter Accounts to Follow: Social Media Analytics. Google Analytics, media tracking, comparisons/distinctions between audience communities, SEO. Often sited resource for usage statistics. Read time = 2-3 minutes) Information overload on steroids. Welcome!

A Financial Pro Charts the Way to a Great Online Business Presence

Content Marketing Today

By paying attention to the statistical information available about my blog from tools such as Google Analytics, I am gaining extremely valuable information about what topics business people are interested in relative to my field. Because Google Analytics shows me the sites referring visitors to my blog, I know that social networks play an important role in promoting my site.

Mobile Codes and B2B

B2B Marketing Confidential

Friday, January 09, 2009 Mobile Codes and B2B Over the past decade, I’ve been involved with many projects to “de-tangle&# digital marketing for big companies. Take Twitter, for example. I won’t comment on Twitter (at least not for now), but I will mention a truly cool tool that could be very, very important for B2B marketers. Here’s what one looks like.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. be authentic.

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#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind


Googling it doesn''t really help -- all the articles are from five years ago, and they all seem to think that trend is all the rage. Follow Friday was very, very popular on Twitter back in 2009. Here''s how it worked: Every Friday, you''d send a tweet to your followers recommending a Twitter handle you thought was super interesting and others might want to follow.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

He said that they are eliminating the noise and complexity of this work by working closely with several brands on a statistical analysis to determine a new “strength of influence score.” Spammers almost killed Twitter in 2009 and Quora in 2010. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact?

Social 101