The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? Look forward to meeting up with you at BOS 2009.)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Webbiquity

JULY 6, 2010

Social Media is Simpler Than You Think. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Five Big Shifts in Social Media Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Yet he owns the first five pages of Google for his identity. Start Twittering.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

OCTOBER 30, 2013

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day. so that''s exactly I did.

Twitter 28

Twitter Social Networks Opinions Network Marketing 28

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. So which one is it?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Industrial Marketing Today

MAY 31, 2010

Page title (Title Tags) – This is what is visible at the top of the browser window. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. By default, search engines will use words from your first paragraph if you don’t specify a description tag.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

The Effective Marketer

MARCH 12, 2009

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. But seriously, I think that the networked calendar has more advantages than disadvantages if you know how to use it.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. This white paper aims to change that perception of them.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. How Does This Help You?

Social Media 115

Social Media SEO Marketing Websites PR 115

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use a social publishing site like scribd.com to gain a larger audience for your white papers. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Biznology

JANUARY 17, 2011

Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? The social media-sphere is too crowded. Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Google is not the only source of content ideas. Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

As I look back over all the jobs I have had since graduating and realized that every job I got has come to me through my network! Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. You need to optimize yours if you want to be found in major search engines. If you use WordPress for your business blog, you need to download two very useful plugins. Both are free to download and will automate some of the SEO chores.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Anything you can do to help them find the right information quicker will score big with engineers. Having a search function on your website is no longer an option, it is a requirement. Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

NOVEMBER 8, 2010

In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007. The rise of digital marketing – including Internet Marketing, Social Media Marketing, and Inbound Marketing Automation – with built-in metrics and conversion tracking.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Post and link your content on the Delicious social bookmarking site.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Twitter StephanieTilton. Michael Stelzner. Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Let’s Know Do You Really Need To Open The Doors Of Mysteries Of Listings At DMOZ? Watch the demos online and judge them.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. To be entertained?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140