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Confessions of a Google Spammer


Before I became an inbound marketer, I once made $50,000 a month spamming Google. My Mindset in 2009. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Links are the only content you need. Google's lying to people. All three bought links from me. Google Made Us Do It.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. " For any B2B concern, blogging is sales.

Best of 2008: SEO Link Building


Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. That works sometimes.).

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

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Best of 2008: Cool Web Tools, Part 3


Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Clinton" and "Whitewater").


Best of 2008: SEM Landing Pages


Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Best of 2008: AdWords Tips and Tactics, Part 2


How can the Google AdWords search-based keyword tool be used for competitive research? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.


Best of 2008: SEO Guidance, Part 5


StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. These include duplicate content, lack of keyword research, ignoring link building, her post ! Google’s Top Search Engine Ranking Factors by Green Marketing 2.0 This helpful post shows the relative importance of keywords, links, site age and other factors.

Best of 2008: Social Media Optimization, Part 2


Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). How should you measure the impact of social media? Web 2.0

Best of 2008: SEO Guidance, Part 2


How can you get a site indexed by Google News? And what does the future of search hold—according to Google? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

Best of 2008: AdWords Tips and Tactics


While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. Geographic Performance Reporting from Google: Don't Take This Feature Lightly!


Best of 2008: Cool Web Tools, Part 2


Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more. A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces.

7 Ways NOT to Select an SEO Consultant


Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword. The search engines simply take time to reindex your website and all of your links. Nothing wrong with that, competition is good! Particularly for buyers.) Irrelevant experience. Bottom line?

Best of 2008: Social Media Optimization, Part 3


A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn. Social Tagging

Best of 2008: Random but Interesting, Part 1


New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior. Looking for the best career search websites? Find music online?

Best of 2008: SEO Tools, Part 2


How can you use free Google tools to benchmark your search marketing performance against your competition? SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator.

Best of 2008: Cool Web Tools, Part 1


Retaggr Another valuable site for reputation management, Retaggr not only enables you to create an online profile linked to your accounts on other social media sites, but also lets you easily create an online business card, social media email signature , and blog widget to help visitors easily add you to their friend lists.

Best of 2008: SEO Guidance, Part 3


The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings). How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? How can PR and SEO work together more productively?

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Best of 2008: WordPress Tools and Tips


It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified with such a piece. Bummer.

Best of 2008: Social Media Optimization, Part 1


How to Build an Impressive Social Networking Presence, Beginning with Facebook by Social Media Power Advising businesses new to social media to avoid a scattershot approach and "choose one or two social networking sites that fit your business well and invest the time to maximize your presence in them," Deltina Hay provides a helpful step-by-step guide to using Facebook for business.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 You just shared a link. Hilary Mason reports on research showing the “half-life” of a link on various social networks (the time in which half of all clicks the link will ever get occur). The mean half life of a link on twitter is 2.8 hours to 6.3

Content Marketing is Nothing New


Consider this: Fifteen years ago, would you have worried about link building or even thought there was anything you could do to affect where your website appeared in search results? No, because in 2000 you might not have even had a website and Google was a mere two years old. Why the change from content that’s sales-y and advertorial in nature to more subtle, value-add efforts?

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation Blog

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. " I agree. Hold on a second, superstar. Brian Carroll has a great post.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Just building a business blog is not going to help you drive traffic or generate leads. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. By default, WordPress creates permalinks that look like this: [link]. Try to use a limited number of outbound links to highly regarded sites.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Maybe have never even had a sales job or a college-level marketing class. Dec 2009. Best of B2B Marketing. July 1, 2010 to July 31, 2010.

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