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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Hubspot

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it?

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Content Marketing is Nothing New

SugarCRM

Consider this: Fifteen years ago, would you have worried about link building or even thought there was anything you could do to affect where your website appeared in search results? No, because in 2000 you might not have even had a website and Google was a mere two years old. We have the best product on the market.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •