Smashmouth Marketing

NOVEMBER 29, 2009

I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. So reflect on 2009. Are you going to take time to reflect on what's working, what's failing and make changes? old-school mix. Hit the ground running in 2010.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

JANUARY 28, 2010

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). I hear "woe is me" time and time again, but if it's any indicator that things are changing, our business tripled in 2009. They sometimes don't even have a desk phone. As demand gen experts, we have to change.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. We are dabbling in our "20% innovation time" (to borrow Google's term) to build our presence and test. But you clearly have to be in the game.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100