Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions
B2B Marketing Directions
AUGUST 1, 2021
This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. Therefore, they need a basic understanding of the issues that can impact the validity of survey results and make survey reports more or less credible and authoritative.
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