User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. The campaign was a huge success; over 6 million social posts included the hashtag.
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