Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Ambal's Amusings

FEBRUARY 18, 2010

There are also a lot of ways to spend time and resources without generating results. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Brian Carroll's blog B2B Lead Generation Blog.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts. Just the facts.Enjoy!

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. Online visibility, lead generation and brand-building are all important.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

QuanticMind

NOVEMBER 28, 2018

And despite a radio industry in flux, that statistic has only declined about 2 percent since 2009. In general, radio ads are designed to target massive audiences running a wide range of demographics. On the other hand, SEM is aimed at connecting advertisers with specific and targeted groups. For one, it’s immediately applicable.

PPC 40

PPC Advertisements Advertising Mobile Advertising 40

Online Marketing Institute

JUNE 18, 2009

Is your B2B online community generating more revenue for your business? This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media. However, don’t confuse traffic and behavior with value to your business. More leads? Lowering support costs? Raising awareness?

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Social media may be good for 99 things, but lead generation ain’t one of them. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn. Companies with 101-200 web pages generate 2.5x

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Craftmanship

JANUARY 5, 2012

The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009.

PR 100

PR Social Media Tools Media 100

Hubspot

JANUARY 7, 2014

14) SEO SEM Social Media (Digital Search & Internet Marketing). These are all types of discussions you''ll find in the SEO SEM group on LinkedIn. Created: April 1, 2009. Created: June 20, 2009. A main feature of this group is the ability to post questions and get pretty quick answers from marketing pros far and wide.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

APRIL 20, 2010

link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google? All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= We have been saying many of these things for the past year. Kipp Bodnar´s last blog. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. Learning SEO and SEM - Where to Start? So here are several more of the best SEO-related pieces from 2008 thus far.

SEO 20

SEO SEM Best Practices Buzz 20

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In On the b2b side, most campaigns are aimed at generating leads rather than instant sales. Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. He has helped dozens of B2B clients improve their online business results through search engine optimization (SEO) and search engine marketing (SEM) programs. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

Webbiquity

JANUARY 10, 2010

The incredible number of comments this post generated is a testament to the tag’s importance in the SEO toolbag. For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

SEO 100

SEO Tips Best Practices PageRank 100

WebMarketCentral

SEPTEMBER 22, 2009

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results. CFOs are the most skeptical (yeah, another shock).

Social Media 20

Social Media Optimization Media Web 2.0 20

Martech Advisor

MARCH 30, 2020

Rabazinsky has worked with companies such as Holiday Inn and Universal Studios and has helped a startup generate over one million users and $1 million MRR. Considering the short shelf-life of books published that cover digital marketing, this book stands its ground despite being released in 2009. In Web Analytics 2.0,

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Webbiquity

JULY 26, 2010

The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

OCTOBER 27, 2020

Search Engine Journal is another reliable source for the latest news in SEO, SEM, and social media. Using Ngram Phrase Models to Generate Site Quality Scores. But even if the design looked straight out of 2009, I'd still read it: because the content is also really, really good. How to prioritize SEO tasks by impact. Siege Media.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Outgrow

AUGUST 26, 2022

So at Stack Overflow, I manage five marketing teams – the brand team, the communications team, the demand generation team, the product marketing team, and the content team. Don’t be afraid to hire people who are smarter than you for sure. Two, about managing time. Many folks are on the West Coast or in the middle of the country.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

FEBRUARY 25, 2010

I work for a small advertising agency that has seen huge results from SEO/SEM and social media. Without that passion internally, there's no chance of generating the spark between brand and audience. Where else can you reach such a huge audience in minutes, never mind keep them constantly updated with relevant information?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.” How does social CRM differ from traditional CRM?

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Online Marketing Institute

DECEMBER 9, 2009

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Nice stuff.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

DECEMBER 6, 2016

You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” 17) Meme Generator. The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.”

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70

Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. a non-specialist) reports Laurie Sullivan.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100