Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Leveraging user-generated content. Most of the case studies seem to be B2C rather than B2B.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

ViewPoint

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. D&B —since 2003.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. The key to Net-Results’ approach is to build everything around segments. Net-Results does not.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Webbiquity

MAY 18, 2010

Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz. A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic?

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Digilant

OCTOBER 4, 2023

Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Advertisers now buy media across a vast range of different sites.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Segmentation and personalization . Segmentation allows you to deliver targeted messages to specific audience groups.??Cross-tracking We all know relevancy and personalization drive customer loyalty.

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

ClearVoice

JANUARY 24, 2020

As companies start to realize the cost-effective strategies for 1099 employees, and see the value of varied voices and talents, this segment of the economy is only going to grow. Following the financial crisis in 2009, Dermer shares unemployment skyrocketed and the numbers of full-time jobs at large corporations were few and far between. “So

Lead Ranking 92

Lead Ranking Lead Scoring Fulfillment Paid Search Agency 92

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

The Effective Marketer

DECEMBER 8, 2010

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JANUARY 13, 2011

Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 10, 2011

Market Segmentation And here is worth pausing for a moment. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

The Effective Marketer

FEBRUARY 15, 2010

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Walker Sands

FEBRUARY 23, 2023

A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. If preliminary research confirmed it was, they should have determined which elements of the original packaging were ineffective and how the packaging needed to update those elements to connect with younger generations of consumers.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Digilant

MARCH 3, 2022

The content is not user-generated (as with social media or YouTube, for example), so brands have more control over their image and messaging. Consider different targeting (or anti-targeting) metrics, such as age, gender, geo, device, language, and interest segments. Then, layer on contextual segments targeting gaming content.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews. This presents B2B marketers with a new playground.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Litmus

APRIL 1, 2021

During this decade, a lot of things took off: segmentation, personalization, email automation, compliance (like GDPR), accessibility, and much more. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. This set the stage for email marketing as we know it today.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. segmentation: users can define segments using a step-by-step query builder or by writing SQL. It can also pull file segments and Salesforce.com campaign members as lists.

Salesforce.com 120

Salesforce.com Lead Ranking Lead Scoring Marketing Automation Services 120

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. I’m sure some businesses will continue to use second-rate website chat solutions for a while simply because they are unwilling to invest in the next generation. Namely, the horizontal segment of eCommerce and the Sports & Entertainment vertical.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”

Conversion Rate 120

Conversion Rate Lead Ranking Lead Scoring Ideal Customer Profiles 120

LeadSloth

OCTOBER 26, 2010

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Optimize Lead Nurturing Through Personalized and Relevant Communications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

Customer Experience Matrix

JANUARY 15, 2010

That is, tailoring large content streams for buyer segments and funnel stages is just too much work for both marketers (who can't afford to create the content and campaigns) and buyers (who don’t have time to read the results). The good folks at Autonomy apparently had similar thoughts.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

APRIL 20, 2010

But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. All together, I see this as a perhaps-grudging recognition by sales people that marketing plays a critical and growing role in generating qualified leads.

Lead Ranking 120

Lead Ranking Lead Scoring Customer Surveys Sales Qualified Leads 120

Digilant

JANUARY 12, 2021

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

WebMarketCentral

DECEMBER 3, 2009

Karl Blanks and Ben Jesson of Conversion Rate Experts about improving conversion rates, the most common mistakes search marketers make, messaging, audience targeting, testing, the role of public relations in the conversion process, generating referrals and more.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Industrial Marketing Today

AUGUST 3, 2010

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

markempa

MARCH 25, 2012

In late 2009, ECI implemented a new marketing automation program. Even though her team led industry standards in generating leads and conversions – it had an abundance of marketing-qualified leads. Do you have stories about your organization’s lead generation successes and lessons learned? Looked great on paper.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response. Contact media sequence and frequency. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60