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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X?

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions?

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Best Marketing Strategy Insights of 2009

Webbiquity

How effective is demand generation software? How do you select the right market research to support your goals? Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Why is content marketing becoming critical? Seed this on Newsvine.

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Kath Pay: Spotlight on the expert

Martech

In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. I did some research and I’ve spoken across five continents, 53 cities, 27 countries and over 200 presentations. Q: So, it’s an age thing, but not a generational thing? I bowed out and became a full-time consultant.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. MarketingSherpa.

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Best Cool Web Tools of 2009, Part 2

Webbiquity

Part 1 of the best cool web tools for 2009 presented tools for sharing presentations online, consolidating social networking accounts, generating word-of-mouth referrals and using social media for research. A tool for creating website favicons, similar to the DeGraeve favicon tool or the Dynamic Drive FavIcon generator.

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