markempa

APRIL 19, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Zoominfo

APRIL 24, 2019

57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Keyword density refers to the number of times a keyword appears on a page, and for a while, it was a good benchmark for search algorithms to assess a page’s value and relevance for a given keyword. Keyword stuffing.

Tactics 189

Tactics Cost SEO Lead Scoring 189

NuSpark Consulting

MAY 5, 2012

It’s not always what is used as the description, as many people believe, depending on the search query, the most relevant text from the page may be used in the search engine result. You’ll get an idea on how these meta descriptions should be structured for lead generation. Page 1: Bellwethercorp - Sure they are ranked first.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. By striking the right balance of casual and relevant, these posts can humanize your brand and encourage shareability. Enter: lo-fi content.

Content 112

Content Advertising Agencies Social Media Webinar Metrics 112

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Zoominfo

JUNE 30, 2019

Ultimately, the project generated close to 3,000 influencers who Philips then categorized and analyzed based on their level of engagement with the brand. That’s right, in 2009 Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing—titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

ClickZ

OCTOBER 9, 2020

As in generations past, the role of the marketer today is to encourage consumer engagement in hopes of driving purchases and building brand loyalty. These advancements allow for the automatic delivery of relevant, tailored customer experiences in a much simpler, faster, and more efficient way than was ever possible before.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Digilant

OCTOBER 4, 2023

Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. These ads were about reach, not relevance. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). And it only grows more complex.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Webinars which is better?

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

JANUARY 10, 2010

How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web.

Twitter 100

Twitter Tactics Tools Tips 100

Envy

AUGUST 8, 2018

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. CyberInt desperately needed some “marketing fairy dust” to generate qualified leads and get its message heard above the industry’s background noise.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Heinz Marketing

SEPTEMBER 10, 2020

Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign. Surveys, polls, and UGIC (user-generated interactive content). B2B organizations should treat gamification as a long-term strategy that undergoes frequent optimizations to ensure the marketing remains relevant.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Walker Sands

FEBRUARY 23, 2023

Consider the following desired outcomes for your rebrand, and determine which ones are most important and relevant to your business and its success. Writing SMART Goals SMART goals are specific, measurable, attainable, relevant and time-bound. A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

markempa

JULY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

OCTOBER 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Become a thought leader !

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. The following list is by no means comprehensive, and most of the books listed aren't that new.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. As businesses increasingly relied on AI algorithms to generate content, uncover insights and make critical decisions, there has been a growing concern regarding the accuracy and reliability of these automated systems. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews. This presents B2B marketers with a new playground.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

markempa

DECEMBER 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Adobe Experience Cloud Blog

MARCH 9, 2020

This tactic has the power to significantly influence how you optimize your websites, which leads to a boosted number of leads or sales generated overall. For example, Google has recently rolled out changes in its algorithm that decreased the range of relevance for local search results. Hello, growth. . People are Incentive-Driven.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! mean, come on.

PR 120

PR Lead Generation Rules Generation 120

markempa

JANUARY 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

ClickZ

JUNE 12, 2020

According to a McKinsey , only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles. About the ClickZ AI Summit 2020.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120