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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers.

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Best Marketing Strategy Insights of 2009

Webbiquity

How effective is demand generation software? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.

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This Women’s History Month, Celebrate These Trailblazers in STEM

Salesforce Marketing Cloud

They have blazed trails across borders, generations, and industries. Since 2009 the second Tuesday of October has been Ada Lovelace Day — an international celebration of the achievements of women in science, technology, engineering and math (STEM). Get Started +1,600 points Trail Cultivate Equality at Work

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Earlier this year, Vevo launched Vevo Rewind which facilitates alignment of ads against music from specific decades — another way of targeting audiences by generation. Why we care.

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Kevin Jordan: Prognostications, Predictions and Hot Topics for 2020

Biznology

As we look to the future, the majority of this week’s articles look at the next generations of workers, including trends in education and career preparedness to migration into the workforce. ” “More than a century ago, Christian fundamentalists invented cereal to promote a healthy lifestyle free of sin.

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Responses are still coming in but I thought I'd at least post some preliminary results to whet your appetite. Fair enough.