Tony Zambito

MAY 1, 2011

  The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).    Insight into the social buyer persona is even more important if your targeted segment happens to be one of those adopting social technologies at a fast rate.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The Effective Marketer

JUNE 21, 2009

Some key insights from his presentation are: Create buyer personas: what types of people are you trying to reach and what are their needs? 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Thanks for doing the reviews.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Buzz Marketing for Technology

AUGUST 11, 2010

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Share this on Reddit.

Facebook 100

Facebook Advertisements Advertising Digg 100

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

LeadSloth

OCTOBER 26, 2010

It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable. Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. To most C-level execs that really means answering the question, “How much revenue did it generate?” Or do we need to show a verifiable ROI?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Launch Marketing

NOVEMBER 6, 2019

Bridges’s iconic character has become a familiar figure to audience members who were around when the movie first premiered in 1998, as well as the newer generation who has since picked up on the Dude-isms. In 2009, Adobe acquired the marketing analytics company Omniture. million people. What They Did.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Industrial Marketing Today

OCTOBER 2, 2010

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. As you complete this exercise for different personas, you’ll begin to see similarities and differences.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. Don’t be persona non grata – take the time to really understand the persona of the target audience. And the cycle of frustration continues.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time. Get the free “Step-by-Step Guide to Website (re)Design” now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Posted in Uncategorized.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Digilant

JANUARY 12, 2021

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClearVoice

MARCH 7, 2020

The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. User-Generated Content – User-generated content involves social sharing of content from your clients or customers who showcase brand loyalty or brand love.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Content Standard

APRIL 6, 2015

Ranking on the first page of Google search results for a branded term is irrelevant for generating awareness. Identify the themes and aligned topics that resonate with your audience personas to drive your strategy rather than building backwards from targeted keywords. Search has become an engine of insights and discovery.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Gentle touches mapped to buyer personas and other variables. Best of B2B Marketing. February 2010. Great stuff in February.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Hubspot

JANUARY 15, 2015

But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. Over 180 video responses were produced during those two days, the responses of which generated a social sharing frenzy that garnered millions of additional views for the Brand. 2) Roll With Me Baby.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

MLT Creative

JANUARY 17, 2011

” We even created a video that creatively and lyrically symbolizes our journey: Our website and our marketing activities have been a living, breathing clinic for the results we expect for our clients, and we’re proud to compare our 2010 efforts to those from 2009 (when we had yet to fully embrace inbound marketing).

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 14, 2010

Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. The way to do this practically is to borrow a technique from social media and use tagging. Pick a set of psychographic properties that are predictive of future customer value. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

APRIL 3, 2013

1) Create Negative, or Exclusionary Personas. Let's start with something a little bit easier to swallow than just being a total grumpy pants -- exclusionary personas. You will also generate some seriously ardent supporters. Does your buyer persona really hate this kind of stuff? in your marketing.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. White Papers are Influence Kings, But Need Persona.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. You only have the user-generated data provided on each individual channel. Instead of targeting prospects on one channel at a time, you can generate specific audiences and orchestrate campaigns across every channel those people are active on.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. White Papers are Influence Kings, But Need Persona. One could argue both are right.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. The act of using content to generate demand for a complex sale is a long-term proposition. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

APRIL 17, 2013

Main Line Family Law shows that no matter how big your business, understanding your customer’s online behavior and nailing down a persona-driven content strategy is incredibly important, and can drive Oprah-level results. (I''m I''m going to try to make that a new form of measurement; I hope it catches on.). The results?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# January 27, 2009 Posted by John Furrier in Technology. That’s the brand engagement holy grail that we’re all seeking.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

JANUARY 27, 2015

It’s this desire to help others that has made TOMS a truly iconic brand for the millennial generation. This is a generation argued to be selfish and greedy, but in reality, maybe they just haven’t been targeted properly up to this point. They have certainly set a precedent for how future companies will target this generation.

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

ClickZ

JULY 29, 2019

The last ten years, since 2009, I’ve been in marketing roles. NS: I got asked that same question when I interviewed here with our CMO back in 2009. I want to market my service or solution to this geography, or this persona. The average B2B marketer today uses 21 different products, all generating data.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

The ROI Guy

NOVEMBER 8, 2006

White Papers are Influence Kings, But Need Persona. Can Sarbanes-Oxley compliance generate any busines. . ► January (10) Is The End of the Social Media Story Already Writt. Over 200% ROI from a Value Selling Program Sound I. Your Sales & Marketing Ready to Do Business with F. Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

Drive a 670%+ Return on Investment (ROI) Examining server virtualization projects in general we find that the benefits are significant: 1. On average, generates double the ROI of other comparable IT infrastructure projects, 400 to 800% risk adjusted ROIs vs. 200-400% for most infrastructure projects 2.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40