LEADership
SEPTEMBER 15, 2015
A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. A big part of lead generation is getting mindshare. Clement says, “Manchester United is understood in every country.”
Online Marketing Institute
DECEMBER 9, 2009
While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. For B2B companies, getting found is just the beginning. I need to implement them.
Convince & Convert
SEPTEMBER 20, 2010
It's P2P and ONLY “personal&# brands exist in my Twitter stream. It is not the individual commercial that is important, it is the exposure and redundancy that the company generates that is important. The research showed that people prefer to interact person to person (I like Mark William Schaefer's P2P).
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