The Essential Behavioral Science Reading List for Marketers
B2B Marketing Directions
FEBRUARY 26, 2023
For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. The following list is by no means comprehensive, and most of the books listed aren't that new.
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