• HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2009, Generation] The Stories Behind 5 Social Networks That Never Caught On
    They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Are these brands getting lots of engagement with Twitter polls, Instagram user-generated content contests, or Facebook Live videos? What was the first social network you ever joined? You know, like Friendster, Open Diary, and Orkut? 1) Friendster.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [2009, Generation] 75 Interactive Infographic Examples to Inspire 2017
    Will this generation change the ways we buy and sell? In 2009, for the first time, the number of Americans ditching their car was greater than the number purchasing new ones? A great example of how to use interactive content to better engage your audience and generate qualified business leads. And, for good reason. Enjoy! .
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [2009, Generation] Why Do Insurance Companies Advertise So Much?
    ” The commercial generated over 20 million “organic impressions” from people sharing the content on Facebook and Twitter, multiples of what company ads typically saw. trillion in premiums in 2015, a 15 percent increase over 2009. How many insurance ad campaigns can you name off the top of your head? Probably a lot.
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [2009, Generation] 10 Brands Show Us How Email Marketing is Done
    Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat. Drift – Break The Ordinary. Image Source: Drift ).
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [2009, Generation] The Evolution of Data Journalism
    On September 27, the night of the first debate, PolitiFact generated more than 2 million pageviews , a single-day record for the site. In 2009, The Guardian launched its popular Datablog , and five years later, The New York Times followed suit with The Upshot. Although Silver didn’t fair as well during the most recent election.).
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [2009, Generation] All your best content may now be considered fake news
    The real bloodbath started in 2009. In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide feared and respected news sites in their own right. It’s time for you to really invest in your own personal or professional social platforms. Fake news has been in the real news recently.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [2009, Generation] The 24 Best Visual Content Creation Tools
    You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” 17) Meme Generator. The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [2009, Generation] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [2009, Generation] A Brief History of Search & SEO
    It’s worth noting that nearly twelve years later, in June 2009, Microsoft released Bing -- its previous editions were also known as Live Search, Windows Live Search, and MSN Search. 2009: SEO shakeups. In 2009, the search engine world saw a bit of a shakeup. We all know it exists, and we know it’s an important part of business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [2009, Generation] How to become an influencer (even if you’re a little guy!)
    Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. This is not something that happens overnight, but with the right moves, you can generate an authentic following. ” They pick topics for the sole purpose of generating money. By Aaron Lee, {grow} Community Member. Add value.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [2009, Generation] A Shortish History of Online Video
    Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. By the end of 2006, YouTube was part of a larger collection of online applications that focused on user-generated content, and community building. billion.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [2009, Generation] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. Hence, 1,000. 1) Persistence is essential. Quality matters. Or every evening.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 9, 2016
    [2009, Generation] The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age
    Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. At first, they tried user-generated content in the hope of driving greater engagement. “I Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale. The internet changes all of that. The U.S.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [2009, Generation] Skyword’s Top Takeaways from Content Marketing World 2016
    Could people trust a large institution in 2008 and 2009? Digital content does not generate traffic all of a sudden. Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. Wednesday. “You’re either in or you’re out.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [2009, Generation] Should Social Marketing Still Get Your Vote?
    However, generating real demand (qualified leads and opportunities for sales), along with expanding customer lifetime value is ultimately the bottom line that marketing and CMOs get graded on. In 2009–2013 throwing money into social with a soft (or no) ROI was acceptable. First, let me start by saying that I get social. Getting to Yes.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [2009, Generation] Top 10 Advantages of Online Marketing for Professional Services
    As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. 9) Firms that generate leads online achieve greater profits. Figure 1. Figure 2.
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [2009, Generation] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    1 marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. Sponsor (37:52).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [2009, Generation] 3 Business tips to make the second half of your 2016 count
    Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Call it the mid-year version of the New Year’s resolutions.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [2009, Generation] How 3 Insurance Companies Took Content Marketing by Storm
    In this respect, content marketing is not just about meeting demand, but also generating it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. ” One of the videos in particular generated close to $30,000 of revenue. We need to be top of mind.” Oscar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [2009, Generation] When all the hard work on social media … just doesn’t work
    Social media has changed since I first drank the Kool-Aid back in 2009. The platform’s survival depends on gaining enough viewers (subscribers) to generate advertising revenue. I’ve known Ray Hiltz for nearly five years. ” First time I met Ray, with Nancy Locke. And, it didn’t work. Here is Ray and his story. Crazy?
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [2009, Generation] The Sequel Paradox, in 11 Charts
    Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. The movie business is hungry for sure bets, but people are simply hungry for great stories, which keeps the industry investing in original screenplays in hopes of making the next surprise hit (and then hopefully generating many sequels from it).
  • CEROS  |  TUESDAY, APRIL 5, 2016
    [2009, Generation] The Psychology of Nostalgia and Content Creation
    This is why nostalgia has seen momentum among younger generations. In 2009, Penguin Young Readers brought the childhood favorite Mad Libs into the digital age with a Mad Libs app. Happy reading! The concept of nostalgia has always been of interest to me. Sometimes, I don’t understand it (who would be nostalgic for JNCO jeans ?).
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [2009, Generation] 16 of the Best Motivational Speeches of All Time
    6) Ellen DeGeneres: Tulane University Commencement Speech (2009). 9) Dan Pink: "The Puzzle of Motivation" (2009). According to Dan Pink in his 2009 TED Talk, such extrinsic motivators (a.k.a. 12) Elizabeth Gilbert: "Your Elusive Creative Genius" (2009). But hey, sometimes that's what it takes to recharge your batteries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [2009, Generation] Break the mold: Why content marketing needs to be like a chalupa
    On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The crowd-sourced, holographic protests generated worldwide news coverage and 400 million online impressions. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [2009, Generation] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    In 2009, Deadpool, aka Wade Wilson, aka Ryan Reynolds, made his first (kind of) cinematic debut in X-Men Origins: Wolverine. With a built in clickbait generator that shares directly to Facebook and Twitter, the page further markets the movie with what most consider bad marketing. For one, he’s Canadian. It was bad.
  • VIDYARD  |  MONDAY, DECEMBER 14, 2015
    [2009, Generation] Tracking Video Music Trends: How to Stay Current
    NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. They hear and generate buzz on social media platforms. Finding captivating, relevant and creative new music for your video is challenging. We get the struggle. Who is your target audience? Birp!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 8, 2015
    [2009, Generation] Small Business Marketing Optimization Tips for 2016
    Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. Guest post by John Oechsle. You’re probably thinking, “If only I had more time today!,”
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [2009, Generation] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    I’m disappointed that Yahoo always myopically turns to advertising, instead of experimenting with other ways to generate revenue. In 2009, Andy had his own show on a small AM radio station in his local Georgia town, which he eventually moved to a podcast format online. It depends. This week’s show. Content marketing in the news.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [2009, Generation] How Much Money Has Been Invested In Content Marketing Technology
    In 2014, revenue generated by content marketing technology and services brands grew 13.3% There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [2009, Generation] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. B2B Marketing
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [2009, Generation] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. 5,686. Number of U.S.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 15, 2015
    [2009, Generation] Taking Your Brand from “We know who they are” to “We know what they do”
    This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. A big part of lead generation is getting mindshare. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . That is not enough for Clement. “We’ve
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [2009, Generation] A Simple Content Marketing Model Most Companies Ignore
    Back in 2009, OpenView launched a content platform called OpenView Labs , which regularly delivers articles to attract subscribers to an e-newsletter offering (which now boasts over 36,000 subscribers … not bad for a venture capital company). blogs, in-person events, videos, etc.) That’s a lot. Could there be a better way ? Absolutely.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [2009, Generation] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    According to CEB, Challenger marketing is a new approach to content marketing and lead generation that helps companies stand out from the crowd. Back in 2009, CEB conducted a study to try to understand what sets apart the very best sales representatives from everyone else. “Our biggest competitors are our customers.”
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [2009, Generation] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    A non-mobile-optimized website was generating 10,000 visits in April when the algorithm was released. If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. Marketers were anxious. Fear mongering abounded. The Mobilegeddon Effect.
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [2009, Generation] 6 Steps to Content Marketing Domination
    Get Content Get Customers was published in 2009. This is done by consistently generating valuable content through one key channel (a blog, a podcast, YouTube, etc.). By 2009, Moz closed the consulting business entirely and focused on selling software to its audience. I know, I know. I used one of those link-bait titles. model.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [2009, Generation] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”. In fact, the number of leads generated by paid search ads was three times higher than Paychex had previously believed.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009, Generation] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK.
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [2009, Generation] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    Many on Wall Street have been calling for him to step down over the past year, as Twitter has struggled to add new members and generate more revenue from its ad products. In 2009, it launched a Brewing TV website and weekly web show on YouTube. We wrap up the show with a #ThisOldMarketing example of the week from Brewing TV.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [2009, Generation] Why Millennials Are Resistant to Advertising and Politics
    Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation in terms of size and purchasing power – they spend $200 billion annually. 62% say that if a brand engages them online (e.g.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [2009, Generation] Use a Mobile-Friendly Course Catalog for Better Recruiting
    The university first put their undergraduate catalog online as PDFs in 2009. Since the first one in 2009, we’ve improved on the technology,” said Lynn Zawie, the school’s Web Production Coordinator. Of course, for institutions that have organized course catalogs the same way for generations, a radical rethinking can be a challenge.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009, Generation] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Now, with LinkedIn, it’s easier than ever to directly get ahold of the person who handles demand generation or IT infrastructure. Author: Ray Carroll “Social selling”. Let’s go deeper though.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009, Generation] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. C-Suite Topics Lead Generation StrategyFor six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. I hated every minute of it. But it worked. In short, I managed to get four meetings for every hundred calls I made. Not too bad. 80.8%
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [2009, Generation] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. And w hile it would be naive to credit this particular program with the return of podcasting, its success certainly helped to generate a lot of attention for the medium. The Will it Blend? How did this happen? And why? Something contagious. Read on.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [2009, Generation] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. Lead Generation Landing Pages Dynamic Content DailyWhat's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? a) Get a measure of lead quality.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 6, 2015
    [2009, Generation] How Morgan Stanley’s Content Marketing Tells Branded Human Stories
    After approaching $40 million on media spend in 2009, the company scaled back considerably: Last year, Morgan Stanley only invested $10.3 In that case, Del Monte used a mix of recipes and guides driven by content marketing efforts, along with social campaigns that solicited involvement from top influencers and even user-generated content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [2009, Generation] Why the economics of blogging are diminishing
    Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it’s a personal diary to build a stronger connection with my existing follower base. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. But the economics of blogging don’t work the same way any more.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [2009, Generation] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Plus, if you include calls-to-action in your blog posts, you will encourage lead generation. These eight tips will help you get the most marketing leverage and lead generation potential out of Houzz.
  • CONTENT STANDARD  |  MONDAY, APRIL 6, 2015
    [2009, Generation] SEO Tips to Reach the Modern Searcher
    Ranking on the first page of Google search results for a branded term is irrelevant for generating awareness. He shares a glimpse into the state of search in 2008, including the launch of the then-new Chrome browser and Android operating system, and discusses Google’s plans for 2009. The consumer is in control and he knows it.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [2009, Generation] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Download our Lead Generation Website Guide to get started. As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Buyers expect to have information at their fingertips to evaluate firms. Are the images small and/or low quality?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [2009, Generation] Pithy sayings by Seth Godin in a great book
    ” which has been a slogan of Find New Customers , the most Likeable company in Marketing, since I founded it way back in 2009. Filed under: B2B demand generation , b2b lead generation companies , BtoB Marketing , Find New Customers. Ogden of Find New Customers by his partners at Likeable Local. Thank you Likeable Local.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2009, Generation] 10 User Generated Content Campaigns That Actually Worked
    There is an option for burned out business owners, and that’s user generated content. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands , while other studies show consumers trust user generated content more than all other forms of media. You’re in luck!
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [2009, Generation] 29 Ways to Collect Email Addresses for Your Business
    Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance. © Looking for ways to grow your email list? Do the same for any business cards you may receive.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [2009, Generation] 5 Digital Marketing Campaigns Inspired By Women
    In 2009, two journalists embraced this moral challenge by writing the book Half the Sky: Turning Oppression into Opportunity for Women Worldwide. Its key messages are based on what women wish they had heard when they were younger in relation to body image, and aim to instill confidence in our younger generation of women.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [2009, Generation] Interesting Infographics: What the #### are those social media hashtags all about?
    Hashtags have driven incredibly powerful social engagement in the face of world events such as the 2009 Iranian protests, the recent Superbowl, and the Ferguson shootings. Infographics Social Media Facebook google plus hashtags home infographic instagram Lead Generation marketing Pinterest Twitter That’s a huge boost.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2009, Generation] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter This not a fusty group looking backward in nostalgia. Widely or prominently used in (the last year).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [2009, Generation] Ensighten Transforms Web Tags into Rich Customer Data
    If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [2009, Generation] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Too often I see sites with a Meta description that has been completely ignored, or maybe worse yet, use a tool or plug-in to dynamically generate a Meta description. Can you say penalty risk?
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [2009, Generation] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Generate more followers on Twitter or likes to your Facebook page by simply putting out engaging content that sparks the interests to your customers on a regular basis. Honda fans have been sharing hundreds of pictures, stories, and videos showing their love of Honda since their Facebook page was created back in 2009. Thank them.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [2009, Generation] B2B data decay and list rental – buyer beware!
    After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Offer for response. Contact media sequence and frequency. Creativity. No news there.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [2009, Generation] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    ” wrote Demand Generation Manager, Tony Yang from Mintigo, ( @tones810 on Twitter). ” has been a motto of Find New Customers since the company was founded in 2009, so why don’t you check us out, because we keep our promises for everyone. You is the best word in marketing today.). You simply can’t. I did. Amanda.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [2009, Generation] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. Over 180 video responses were produced during those two days, the responses of which generated a social sharing frenzy that garnered millions of additional views for the Brand. 1) CareerBuilder Monkeys Around.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009, Generation] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 23, 2014
    [2009, Generation] Online Video Marketing: Consumer Views of Branded Video on the Rise
    Nonprofits launched 146 major campaigns this year, generating nearly 670 million views, ReelSEO reports , compared to 90 campaigns which generated just under 70 million views back in 2009. Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 million YouTube views.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2009, Generation] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Lesson Learned #2: Lead generation doesn''t have to be complex. This was the first time we saw how email marketing could generate new leads , even when we were only emailing people already in our database.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [2009, Generation] The Earnest Christmas kidnapping
    Since 2009, Earnest the B2B marketing agency had just been a front for The Ear Nest, a top secret intelligence agency – and all of us were being groomed to become agents. If you’re going to use anonymous phone calls to generate buzz ahead of your event, make sure they can’t be misinterpreted as death threats. Earnest is under threat.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [2009, Generation] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars. to his 2.4m).
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 10, 2014
    [2009, Generation] SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains
    Back in 2009, Twitter gave Google access to all tweets produced in real-time, and Google’s search results featured Twitter content. The post SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains appeared first on The Content Standard by Skyword. million to 75 million. But in 2011, the deal ended. Marketing SEO
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2009, Generation] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    For the purposes of this post, however, I’ll be looking at the next generation of holiday product fads: product fads from the 2000s. By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. The Holiday Season. It’s a season of giving.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [2009, Generation] 100,000 Twitter followers. Now what?
    I have not done any proactive audience building (like I prescribe in the book) since 2009. I only spend an average of 20 minutes a day on Twitter, maybe more if something generated a lot of conversation. I have not done any proactive audience building (like I prescribe in the book) since 2009. How did this happen? Probably not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [2009, Generation] An Example of Twitter’s Real-Life ROI
    In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Business benefits may not be “financial” in the short term If you are desperate to determine how many conversions a given campaign generated, you are bound to make the wrong decisions.
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 23, 2014
    [2009, Generation] Community Models
    The community should be working together to leverage and generate more value. Are you hitting a point where the community is generating less value and engagement? The Economics of Networks [Page 49] Beckstrom’s Law | July 29, 2009. You can subscribe for updates on the right hand side of this page. Things to Remember.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [2009, Generation] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”. So his task was to preserve and protect it rather than find ways to fix and mend it.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009, Generation] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009, Generation] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    Also in 2004, a New York Times article shed some light on how much ad revenue prescription drug ads were generating for the three big networks: ABC, CBS, and NBC. 2009: FDA 2.0. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land. But don''t worry! Types of Drug Ads.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [2009, Generation] Before & After: 11 Brands That Gave Their Slogans a Makeover
    Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more. FedEx finally adopted the simple yet memorable slogan “The World on Time” in 2009, and keeps it to this day. This post originally appeared on the Insiders section of Inbound Hub. 5) Ford.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [2009, Generation] Should you make the leap into sponsored content?
    I wonder — Is this an important and legitimate way to generate income for a blogger who has been delivering free content for years, or is it a distraction that will breach the trust of our loyal readers? I took my first sponsored post back in 2009 and was written up as the Devil. The sponsored content wasps are swarming! Always.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2009, Generation] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. So I knew the basics of lead generation, and I built a landing page at HireMeHubspot.com that told people to "Sign up for the free webinar on why you should hire me".
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [2009, Generation] 8 Key Questions That Will Help You to Know When to Update Your Website
    If your last press release or blog post was uploaded in 2009, it’s time for something new! For more information on creating an effective website, check out our free Lead Generating Website Guide. Can you update your own content or photos without having to call a developer? How old is the content on your site? Who wants that?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [2009, Generation] The Biggest SEO Shakeups of All Time
    For starters (and this may come as a shock) there is no super-cool, underground, steam-powered machine that generates search results. (I That question was central to a debate that began raging in early 2009, when SEO specialists started reporting a major update (Vince) that seemed to favor big brands. Like, not even remotely close.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2009, Generation] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Backlinks still have “many many years left in them” but Google is trying to determine the best match per search query generated. Created: August 20, 2009. Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Common B2B Link Building Questions.
  • CHRIS KOCH  |  WEDNESDAY, JUNE 18, 2014
    [2009, Generation] 6 Freaky, Funny, and Scary Abilities of Computer Organisms
    But in 2009, EEG escaped from the lab and out into the wild, in the form of a an EEG device intended for gamers to levitate, Hans Solo-style, an object in a Star Wars simulation game using only their minds. Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009, Generation] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. Einstein may not have sat at the head of a boardroom, but his ideas, which were a product of his quiet and continual questioning, led the way for generations to follow. There’s more to it, of course.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009, Generation] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. Increase lead generation. (60%). In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. What, are you crazy, Paul? Maybe I am, but hear me out. 60%).
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [2009, Generation] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Here is an example of what people were tweeting: The story blew up on the Internet, generating an estimated 1.7 But what about when a campaign isn’t executed well? The Best Twitter Hashtags.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [2009, Generation] How Manchester United Revolutionized Sports Marketing
    Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. Have a Backstory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2009, Generation] Klout Founder says Lithium deal will propel new development
    As a special bonus to {grow} readers, following the interview with Joe, you’ll find a free excerpt from Return On Influence with the story of how a first-generation Cuban immigrant went from selling CDs in his college dorm room to becoming America’s newest multi-millionaire. This is early 2009 and the economy was terrifying.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [2009, Generation] The Death of Salesmen, Really
    There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [2009, Generation] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    In 2009, the US switched all free-over the air TV programming from analog to exclusively digital broadcasting; US cables companies likewise followed suite. By comparison, digital video content, and the online (mobile) interaction data it generates, is more easily measured. Long Live the Boob Tube. Why is this relevant? Not so. billion.
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [2009, Generation] Enhancing the User Experience with Augmented Reality
    Essentially, augmented reality blurs the lines between what is real and what is computer generated; it links the real and virtual worlds, using digital technology to enhance a person’s external surroundings. By contrast, virtual reality is a completely immersive, computer generated environment. And augmented reality is big business.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [2009, Generation] 2013 Marketing Survey Results: What Worked Best?
    When asked to identify the different types of campaigns they use, marketers overwhelmingly threw their support behind email, with 75% of respondents between January and July pointing to email as a platform they utilize and with another 39% taking note of revenue it generates. Here was what we found; we hope it’s interesting. license.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [2009, Generation] REVTalks Smashes the Executive Knowledge Gap
    According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Filmed at the 2009 TED Conference in Oxford. Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. Last year, that number had jumped to over 70%.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009, Generation] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile.
  • VOLACCI  |  THURSDAY, JANUARY 9, 2014
    [2009, Generation] Drupal and the Rise of Open Source
    As stated in the article, open source communities provide a thriving ecosystem for users to generate and share content and ideas. A recent article on OpenSource.com about how Drupal’s role in the rise of open source software has been circulating around the Drupal community lately. But for Drupal, the greatness is only getting started.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009, Generation] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. This group will get you thinking more strategically about every blog post, ebook, or webinar you produce, which could very well come in handy when trying to bolster your lead generation. Created: June 20, 2009. Who knows? Marketing. 1) Digital Marketing. Created: March 3, 2008. Type: Networking Group.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2009, Generation] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Sites with a lot of social shares also tend to be sites with high search rankings, and that''s because they''re an indicator of the virality and number of inbound links generated by the content. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Let me explain. Source: comScore ).
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [2009, Generation] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede. Quick.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [2009, Generation] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. The smartphone revolution is here and your organization cannot ignore it. The text should be short and sweet (i.e.
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