• HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [2009, Generation] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    Let’s examine an example to show you how this might play out in real life. A non-mobile-optimized website was generating 10,000 visits in April when the algorithm was released. If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations.
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [2009, Generation] 6 Steps to Content Marketing Domination
    Get Content Get Customers was published in 2009. This is done by consistently generating valuable content through one key channel (a blog, a podcast, YouTube, etc.). By 2009, Moz closed the consulting business entirely and focused on selling software to its audience. I know, I know. used one of those link-bait titles. model.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [2009, Generation] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We had to become more focused on marketing, and specifically marketing that drove results,” said Paychex Marketing VP, Andrew Childs. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients. percent. billion.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009, Generation] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK.
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [2009, Generation] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    Many on Wall Street have been calling for him to step down over the past year, as Twitter has struggled to add new members and generate more revenue from its ad products. In 2009, it launched a Brewing TV website and weekly web show on YouTube. We wrap up the show with a #ThisOldMarketing example of the week from Brewing TV.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [2009, Generation] Why Millennials Are Resistant to Advertising and Politics
    Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.   These 86 million younger people are now the most important generation in terms of size and purchasing power – they spend $200 billion annually.  62% say that if a brand engages them online (e.g.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [2009, Generation] Use a Mobile-Friendly Course Catalog for Better Recruiting
    The university first put their undergraduate catalog online as PDFs in 2009. Since the first one in 2009, we’ve improved on the technology,” said Lynn Zawie, the school’s Web Production Coordinator. Of course, for institutions that have organized course catalogs the same way for generations, a radical rethinking can be a challenge.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009, Generation] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Now, with LinkedIn, it’s easier than ever to directly get ahold of the person who handles demand generation or IT infrastructure. Author: Ray Carroll “Social selling”. Let’s go deeper though.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009, Generation] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. Suite Topics Lead Generation StrategyFor six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. hated every minute of it. But it worked. In short, I managed to get four meetings for every hundred calls I made. Not too bad. Why not?
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [2009, Generation] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. And w hile it would be naive to credit this particular program with the return of podcasting, its success certainly helped to generate a lot of attention for the medium. The Will it Blend? How did this happen? And why? Something contagious. Read on.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [2009, Generation] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. Lead Generation Landing Pages Dynamic Content DailyWhat's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? Then determine the close rate (i.e.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [2009, Generation] Why the economics of blogging are diminishing
    Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it’s a personal diary to build a stronger connection with my existing follower base. Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. But the economics of blogging don’t work the same way any more.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [2009, Generation] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Plus, if you include calls-to-action in your blog posts, you will encourage lead generation. These eight tips will help you get the most marketing leverage and lead generation potential out of Houzz.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [2009, Generation] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Download our Lead Generation Website Guide to get started. As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Buyers expect to have information at their fingertips to evaluate firms. Are the images small and/or low quality?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [2009, Generation] Pithy sayings by Seth Godin in a great book
    ” which has been a slogan of Find New Customers , the most Likeable company in Marketing, since I founded it way back in 2009. Filed under: B2B demand generation , b2b lead generation companies , BtoB Marketing , Find New Customers. Ogden of Find New Customers by his partners at Likeable Local. Thank you Likeable Local.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2009, Generation] 10 User Generated Content Campaigns That Actually Worked
    There is an option for burned out business owners, and that’s user generated content. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands , while other studies show consumers trust user generated content more than all other forms of media. You’re in luck!
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [2009, Generation] 29 Ways to Collect Email Addresses for Your Business
    Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. Looking for ways to grow your email list? Host your own event.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [2009, Generation] 5 Digital Marketing Campaigns Inspired By Women
    In 2009, two journalists embraced this moral challenge by writing the book Half the Sky: Turning Oppression into Opportunity for Women Worldwide. Its key messages are based on what women wish they had heard when they were younger in relation to body image, and aim to instill confidence in our younger generation of women.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [2009, Generation] Interesting Infographics: What the #### are those social media hashtags all about?
    Hashtags have driven incredibly powerful social engagement in the face of world events such as the 2009 Iranian protests, the recent Superbowl, and the Ferguson shootings. Infographics Social Media Facebook google plus hashtags home infographic instagram Lead Generation marketing Pinterest Twitter That’s a huge boost.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2009, Generation] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter This not a fusty group looking backward in nostalgia. Widely or prominently used in (the last year).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [2009, Generation] Ensighten Transforms Web Tags into Rich Customer Data
    If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [2009, Generation] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Too often I see sites with a Meta description that has been completely ignored, or maybe worse yet, use a tool or plug-in to dynamically generate a Meta description. Can you say penalty risk?
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [2009, Generation] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Generate more followers on Twitter or likes to your Facebook page by simply putting out engaging content that sparks the interests to your customers on a regular basis. Honda fans have been sharing hundreds of pictures, stories, and videos showing their love of Honda since their Facebook page was created back in 2009. Thank them.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [2009, Generation] B2B data decay and list rental – buyer beware!
    After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Offer for response. Contact media sequence and frequency. Creativity. No news there.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [2009, Generation] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    ” wrote Demand Generation Manager, Tony Yang from Mintigo, ( @tones810 on Twitter). ” has been a motto of Find New Customers since the company was founded in 2009, so why don’t you check us out, because we keep our promises for everyone. You is the best word in marketing today.). You simply can’t. Amanda.
  • SMALL MANUFACTURER BLOG  |  MONDAY, JANUARY 19, 2015
    [2009, Generation] Book Review: Factory Man by Beth Macy
    From 2001 to 2009, the U.S. Bassett III, a brash, out-spoken third-generation “good ole’ boy” who began to question why furniture could no longer be made in America. Today you’re hard-pressed to find a phone or flat screen TV made in America. from 2000 to 2008 with the closure of 270 major factories. Citations.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [2009, Generation] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. Over 180 video responses were produced during those two days, the responses of which generated a social sharing frenzy that garnered millions of additional views for the Brand. Branding Big Brands Daily
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [2009, Generation] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. The Play Button is the Most Compelling Call-to-Action on the Web.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009, Generation] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2009, Generation] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Lesson Learned #2: Lead generation doesn''t have to be complex. This was the first time we saw how email marketing could generate new leads , even when we were only emailing people already in our database.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [2009, Generation] The Earnest Christmas kidnapping
    Since 2009, Earnest the B2B marketing agency had just been a front for The Ear Nest, a top secret intelligence agency – and all of us were being groomed to become agents. If you’re going to use anonymous phone calls to generate buzz ahead of your event, make sure they can’t be misinterpreted as death threats. text arrived around 10am.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [2009, Generation] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m to his 2.4m). “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2009, Generation] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    For the purposes of this post, however, I’ll be looking at the next generation of holiday product fads: product fads from the 2000s. By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. The Holiday Season. It’s a season of giving.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [2009, Generation] 100,000 Twitter followers. Now what?
    have not done any proactive audience building (like I prescribe in the book) since 2009. only spend an average of 20 minutes a day on Twitter, maybe more if something generated a lot of conversation. have not done any proactive audience building (like I prescribe in the book) since 2009. How did this happen? It’s just fun.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [2009, Generation] An Example of Twitter’s Real-Life ROI
    In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Business benefits may not be “financial” in the short term If you are desperate to determine how many conversions a given campaign generated, you are bound to make the wrong decisions.
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 23, 2014
    [2009, Generation] Community Models
    The community should be working together to leverage and generate more value. Are you hitting a point where the community is generating less value and engagement? The Economics of Networks [Page 49] Beckstrom’s Law | July 29, 2009. You can subscribe for updates on the right hand side of this page. Things to Remember.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [2009, Generation] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”. So his task was to preserve and protect it rather than find ways to fix and mend it.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009, Generation] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009, Generation] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    Also in 2004, a New York Times article shed some light on how much ad revenue prescription drug ads were generating for the three big networks: ABC, CBS, and NBC. 2009: FDA 2.0. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land. But don''t worry! Types of Drug Ads.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [2009, Generation] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    We’ve seen the way data has become the must-have element of any successful marketing campaign: from the popularity of Nate Silver to the rise of Moneyball , we see that 2009 Google Chief Economist Hal Varian was correct when he said “The sexy job in the next ten years will be statisticians.” Call that a social media win. General
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [2009, Generation] Before & After: 11 Brands That Gave Their Slogans a Makeover
    Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more. FedEx finally adopted the simple yet memorable slogan “The World on Time” in 2009, and keeps it to this day. 4) Expedia. To read more content like this, subscribe to Insiders. 10) Nike.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [2009, Generation] Should you make the leap into sponsored content?
    wonder — Is this an important and legitimate way to generate income for a blogger who has been delivering free content for years, or is it a distraction that will breach the trust of our loyal readers? took my first sponsored post back in 2009 and was written up as the Devil. The sponsored content wasps are swarming! Always.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2009, Generation] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. Not everyone who works in marketing imagined they''d end up here. Recently, there was a discussion on inbound.org about those interesting, winding career paths. Rand Fishkin.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [2009, Generation] 8 Key Questions That Will Help You to Know When to Update Your Website
    If your last press release or blog post was uploaded in 2009, it’s time for something new! For more information on creating an effective website, check out our free Lead Generating Website Guide. Can you update your own content or photos without having to call a developer? How old is the content on your site? Who wants that? 3.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [2009, Generation] The Biggest SEO Shakeups of All Time
    For starters (and this may come as a shock) there is no super-cool, underground, steam-powered machine that generates search results. (I know, bummer). That question was central to a debate that began raging in early 2009, when SEO specialists started reporting a major update (Vince) that seemed to favor big brands. ”).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2009, Generation] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Backlinks still have “many many years left in them” but Google is trying to determine the best match per search query generated. Created: August 20, 2009. Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Common B2B Link Building Questions.
  • CHRIS KOCH  |  WEDNESDAY, JUNE 18, 2014
    [2009, Generation] 6 Freaky, Funny, and Scary Abilities of Computer Organisms
    But in 2009, EEG escaped from the lab and out into the wild, in the form of a an EEG device intended for gamers to levitate, Hans Solo-style, an object in a Star Wars simulation game using only their minds. Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009, Generation] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. Einstein may not have sat at the head of a boardroom, but his ideas, which were a product of his quiet and continual questioning, led the way for generations to follow. There’s more to it, of course.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009, Generation] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. Increase lead generation. (60%). 2. In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. What, are you crazy, Paul? Maybe I am, but hear me out.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [2009, Generation] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Here is an example of what people were tweeting: The story blew up on the Internet, generating an estimated 1.7 But what about when a campaign isn’t executed well? It used actionable language.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ).
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [2009, Generation] How Manchester United Revolutionized Sports Marketing
    Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. Have a Backstory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2009, Generation] Klout Founder says Lithium deal will propel new development
    As a special bonus to {grow} readers, following the interview with Joe, you’ll find a free excerpt from  Return On Influence  with the story of how a first-generation Cuban immigrant went from selling CDs in his college dorm room to becoming America’s newest multi-millionaire. This is early 2009 and the economy was terrifying.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [2009, Generation] The Death of Salesmen, Really
    There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. Now sales people should be working on conversions of all those leads marketing has passed to them (or of the leads they generate themselves). Nooooooo! Don’t sell, ask.
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [2009, Generation] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    In 2009, the US switched all free-over the air TV programming from analog to exclusively digital broadcasting; US cables companies likewise followed suite. By comparison, digital video content, and the online (mobile) interaction data it generates, is more easily measured. Long Live the Boob Tube. Why is this relevant? Not so. billion.
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [2009, Generation] Enhancing the User Experience with Augmented Reality
    Essentially, augmented reality blurs the lines between what is real and what is computer generated; it links the real and virtual worlds, using digital technology to enhance a person’s external surroundings. By contrast, virtual reality is a completely immersive, computer generated environment. And augmented reality is big business.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [2009, Generation] 2013 Marketing Survey Results: What Worked Best?
    When asked to identify the different types of campaigns they use, marketers overwhelmingly threw their support behind email, with 75% of respondents between January and July pointing to email as a platform they utilize and with another 39% taking note of revenue it generates. Here was what we found; we hope it’s interesting. license.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [2009, Generation] REVTalks Smashes the Executive Knowledge Gap
    According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Filmed at the 2009 TED Conference in Oxford. Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. Last year, that number had jumped to over 70%.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009, Generation] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile.
  • VOLACCI  |  THURSDAY, JANUARY 9, 2014
    [2009, Generation] Drupal and the Rise of Open Source
    As stated in the article, open source communities provide a thriving ecosystem for users to generate and share content and ideas. A recent article on OpenSource.com about how Drupal’s role in the rise of open source software has been circulating around the Drupal community lately. But for Drupal, the greatness is only getting started.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009, Generation] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. This group will get you thinking more strategically about every blog post, ebook, or webinar you produce, which could very well come in handy when trying to bolster your lead generation. Created: June 20, 2009. Who knows? Marketing. 1) Digital Marketing. Created: March 3, 2008. Type: Networking Group.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2009, Generation] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Sites with a lot of social shares also tend to be sites with high search rankings, and that''s because they''re an indicator of the virality and number of inbound links generated by the content. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Source: comScore ).
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [2009, Generation] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede. The
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [2009, Generation] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. The smartphone revolution is here and your organization cannot ignore it. The text should be short and sweet (i.e.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 7, 2013
    [2009, Generation] What Millennials Really Want From Your Nonprofit’s Website
    The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. Why not show them off?
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 22, 2013
    [2009, Generation] Keep Moving Forward
    He kept the corporation intact, and now I am the fifth generation of an industrial business that was started by my great uncles in 1931. During the recession in 2009, we also heard from many of our distributors about the challenges that they faced. Sound familiar? And eventually you get to a place where you lead.
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [2009, Generation] Top 10 Tips for Marketing Automation success (1)
    We often call it Demand Generation - which is a mixture of technologies and techniques.  . buzz word yes, but a proven crucial element to successful Demand Generation. Demand Generation programmes can deliver excellent ‘drip’ leads on a daily basis but you need the upfront thought and planning to make it work. Have a plan.
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [2009, Generation] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. This style of content has become so popular that many user-generated pieces of content are also going viral. Here are 5 content marketing techniques you can learn from Breaking Bad. . 1.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [2009, Generation] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Every company of 250 employees or more needs a best practices sales lead generation program. What is the best way to get a best-practices aales lead generation program? But that begs a question. Tons of those. Metrics phase.
  • SYNECORE  |  WEDNESDAY, AUGUST 7, 2013
    [2009, Generation] New Study: Get On YouTube, NOW
    Since 2009, video publishing rates on YouTube by the Top 100 Global Brands have increased an average of 73% annually. Hollywood) standard video, but there may also be room for user-generated content and more personalized, event-focused video. Still wondering if creating a YouTube channel is worth it for your brand? Moving on -. Viola!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 23, 2013
    [2009, Generation] Industrial Marketing, Lead Generation and Sales: It’s Complicated
    Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [2009, Generation] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [2009, Generation] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    B2B Buyers: Traits by Generation [Infographic]. Acquity Group created an infographic that takes a look at buying trends based on generation. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Via MarketingProfs. Via HubSpot.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009, Generation] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    Minneosota’s professional football team, The Vikings, faced a unique challenge in 2009. Their website wasn’t generating any leads, but an aggressive keyword strategy and article marketing landed them 190 contacts just 8 months later. Content marketers need to be empathetic, detail-oriented, and tech-savvy. IBM Global CMO Study.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [2009, Generation] New Study: Email Marketing Actually Works?!
    This has risen from 10.35% in 2009 (although it is down from 16.22% last year). The study reports that Twitter has seen less than a 0.01% growth in the customer acquisition department since 2009. Twitter may still be a good channel to generate buzz about promotions, but don’t expect it to provide a huge payoff. Curious?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [2009, Generation] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    typical sales complaint about marketing is that the leads they generate are worthless (" marketing''s leads SUCK! "). Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. Here''s how to do it. Pretty strong language, either way you look at it.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [2009, Generation] 8 Steps To Effective Content For Social Media [Slides]
    joined Twitter in 2009. And many wonder why their social media aren’t generating ROI. So based on my experience, lots of trial and error (mostly errors) and an attempt at having a little fun, I developed these 8 tips to generating effective content for social media: 8 Steps To Effective Content For Social Media. Listen first.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [2009, Generation] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    Google’s terms of servic e prohibit automated search queries from SEO tools, meaning you can’t rely on a piece of software to generate reports on whether you or your competitor are ranked better. Prior to 2009, SEO was a bit like the wild west. Is SEO dead? Not exactly. That being said, keyword research still matters. Absolutely!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [2009, Generation] Why Marketing Made Simple TV beats the pants off Find New Customers
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity, Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    [2009, Generation] The 9 Immutable Laws of Social Marketing
    It’s relatively new, it’s evolving rapidly, it generates a lot of noise. How do you use it to generate heat as well? In November 2009, Fresh Diet had a Facebook presence of…almost zilch. Social media’s still a puzzle for many of us. Jim holds that you can gain customers through social media. Build a social media fan base.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [2009, Generation] 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
    whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. Always interesting as a millennial to hear how brands are marketing to my generation & how analytics play into great campaigns #whatsnextdc. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013. Went to Rwanda.
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [2009, Generation] Top 5 Tips for a Successful Kickstarter Campaign
    It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. It is so important to have traffic generation coming from other sources. This way you can build hype about the project and generate traffic throughout its life. This is a guest post by Phil Treagus, co-founder of Giraffe Social Media.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [2009, Generation] Why Your Professional Services Marketer Needs Mentoring
    In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. started out like any eager young marketer, ready to learn and to help grow the firm I had joined.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009, Generation] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    dOf course, you need to generate enough traffic and usage to support your other objectives, but traffic and usage are not what you are trying to accomplish. Jeff Bezos’ focus at the beginning was not to generate profits immediately. amazon.com (Photo credit: soumit). Read on to understand why. But Bezos did not back down.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [2009, Generation] Here is my fervent hope. That what does not kill you, makes you stronger
    Self Education dealing with adversity Find New Customers Notre Dame football sales lead generation Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. ” We were pounded by a much better team.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [2009, Generation] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    The Rodon Group is a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [2009, Generation] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    When hiring a B2B demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. In fact, I know of two software firms who hired in-house demand generation staff, then they pulled the plug on those staff. Why did he sign so quickly?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 12, 2013
    [2009, Generation] Why Sales Leaders Should Wave the Flag for Sales Lead Generation
    Buffer BtoB demand generation (sales lead generation) is the process of earning the trust of prospective customers over time and being the trusted partner when they are ready to buy. In the model of a sales lead generation program, things work differently. In simple terms, those are sales-ready leads. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [2009, Generation] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” Thanks to President Dave Munn for inviting Jeff Ogden of the sales lead generation company Find New Customer s to the event. Photo below.).
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 8, 2013
    [2009, Generation] The Awesome Power of Story in BtoB Sales Lead Generation
    Buffer Sales Lead Generation is powered by great stories. You need to be very patient to get your sales lead generation to work optimally. So if you want results from your sales lead generation programs, tell a story.  It works! There is a good lesson for BtoB marketers here. Let me share it. Click the image here to learn more.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, Generation] 7 Steps to Transforming Into an Inbound Agency
    But after the work was done, clients soon came back to Ruffalo complaining that their websites were “broken,” which is to say they weren’t generating the amount of traffic they expected. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. We know.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [2009, Generation] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. We offer a service called the Lead Generation Assessment , which is a lead management audit and cost only $4,995 plus expenses. Jeff Ogden, the Fearless Competitor is President of the sales lead generation company Find New Customers. Carlos Hildago.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [2009, Generation] Why You Might Want to Be More Negative in Your Marketing
    For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. 6) Stir Up Some Controversy. You will also generate some seriously ardent supporters. Ever wake up on the wrong side of the bed? We all have.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [2009, Generation] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. How to Create Truly Useful Content Maps in BtoB demand generation. So what are the foundation steps that need to be done? Goal Setting.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [2009, Generation] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. What’s the process that this new hire will use to craft a best practices btob demand generation program in your company? What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 15, 2013
    [2009, Generation] The Power of Servant Leadership – Good Advice for CEOs
    Jeff Ogden’s an award-winning BtoB marketing expert and President of the sales lead generation firm Find New Customers, which has been helping companies with demand generation since 2009.  He’s also the creator of the popular online TV show, Marketing Made Simple TV. Examples of Servant Leadership. Fuhrmann.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    [2009, Generation] Delegate or Die: Why So Many Managers Fail to Delegate
    Jeff Ogden, the Fearless Competitor, is an award-winning BtoB marketing expert and the President of the digital marketing company Find New Customers , which has been offering demand generation services since 2009. Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. And I was focused 100% on business outcomes.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [2009, Generation] Retarget Your Way to Greater Sales
    Now that you know what retargeting is, let us highlight ways it can increase your sales: Lead Generation : Retargeting is an excellent lead generation tool because it keeps bringing businesses back to your site. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. References.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [2009, Generation] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. What do you think?
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