SYNECORE | MONDAY, FEBRUARY 17, 2014
[2009, Generation] Enhancing the User Experience with Augmented Reality
Essentially, augmented reality blurs the lines between what is real and what is computer generated; it links the real and virtual worlds, using digital technology to enhance a person’s external surroundings. By contrast, virtual reality is a completely immersive, computer generated environment. And augmented reality is big business.
MARKETING ACTION | THURSDAY, FEBRUARY 13, 2014
[2009, Generation] 2013 Marketing Survey Results: What Worked Best?
When asked to identify the different types of campaigns they use, marketers overwhelmingly threw their support behind email, with 75% of respondents between January and July pointing to email as a platform they utilize and with another 39% taking note of revenue it generates. Here was what we found; we hope it’s interesting. license.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 22, 2014
[2009, Generation] REVTalks Smashes the Executive Knowledge Gap
According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Filmed at the 2009 TED Conference in Oxford. 'Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. Last year, that number had jumped to over 70%.
MARKETING ACTION | MONDAY, JANUARY 20, 2014
[2009, Generation] Diversity: A Strategic Business Issue
The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile.
VOLACCI | THURSDAY, JANUARY 9, 2014
[2009, Generation] Drupal and the Rise of Open Source
As stated in the article, open source communities provide a thriving ecosystem for users to generate and share content and ideas. 'A recent article on OpenSource.com about how Drupal’s role in the rise of open source software has been circulating around the Drupal community lately. But for Drupal, the greatness is only getting started.
HUBSPOT | TUESDAY, JANUARY 7, 2014
[2009, Generation] 20 LinkedIn Groups Every Marketer Should Join
Created: April 1, 2009. This group will get you thinking more strategically about every blog post, ebook, or webinar you produce, which could very well come in handy when trying to bolster your lead generation. Created: June 20, 2009. Who knows? Marketing. 1) Digital Marketing. Created: March 3, 2008. Type: Networking Group.
HUBSPOT | WEDNESDAY, OCTOBER 23, 2013
[2009, Generation] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
Sites with a lot of social shares also tend to be sites with high search rankings, and that''s because they''re an indicator of the virality and number of inbound links generated by the content. 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Let me explain.
MODERN B2B MARKETING | TUESDAY, OCTOBER 1, 2013
[2009, Generation] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. 'Author: Eric Kim The race to mobile has become a stampede. The
HUBSPOT | SATURDAY, SEPTEMBER 14, 2013
[2009, Generation] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. 'The smartphone revolution is here and your organization cannot ignore it. The text should be short and sweet (i.e.
HUBSPOT | SATURDAY, SEPTEMBER 7, 2013
[2009, Generation] What Millennials Really Want From Your Nonprofit’s Website
'The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. Why not show them off?
TRADESMEN INSIGHTS | THURSDAY, AUGUST 22, 2013
[2009, Generation] Keep Moving Forward
He kept the corporation intact, and now I am the fifth generation of an industrial business that was started by my great uncles in 1931. During the recession in 2009, we also heard from many of our distributors about the challenges that they faced. have many years to go before I am a veteran of this industry. Sound familiar?
LEDGER BENNETT | WEDNESDAY, AUGUST 21, 2013
[2009, Generation] Top 10 Tips for Marketing Automation success (1)
We often call it Demand Generation - which is a mixture of technologies and techniques. . buzz word yes, but a proven crucial element to successful Demand Generation. Demand Generation programmes can deliver excellent ‘drip’ leads on a daily basis but you need the upfront thought and planning to make it work. Have a plan.
VOLACCI | MONDAY, AUGUST 19, 2013
[2009, Generation] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. This style of content has become so popular that many user-generated pieces of content are also going viral. Here are 5 content marketing techniques you can learn from Breaking Bad. .
FEARLESS COMPETITOR | FRIDAY, AUGUST 16, 2013
[2009, Generation] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
'When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Every company of 250 employees or more needs a best practices sales lead generation program. What is the best way to get a best-practices aales lead generation program? But that begs a question. Tons of those. C – Clear.
SYNECORE | WEDNESDAY, AUGUST 7, 2013
[2009, Generation] New Study: Get On YouTube, NOW
Since 2009, video publishing rates on YouTube by the Top 100 Global Brands have increased an average of 73% annually. Hollywood) standard video, but there may also be room for user-generated content and more personalized, event-focused video. 'Still wondering if creating a YouTube channel is worth it for your brand? Moving on -. Viola!
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 23, 2013
[2009, Generation] Industrial Marketing, Lead Generation and Sales: It’s Complicated
'Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
FEARLESS COMPETITOR | THURSDAY, JULY 18, 2013
[2009, Generation] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs.
VIEWPOINT | THURSDAY, JULY 11, 2013
[2009, Generation] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
B2B Buyers: Traits by Generation [Infographic]. Acquity Group created an infographic that takes a look at buying trends based on generation. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Via MarketingProfs. Via HubSpot.
WRITTENT | TUESDAY, JULY 9, 2013
[2009, Generation] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
Minneosota’s professional football team, The Vikings, faced a unique challenge in 2009. Their website wasn’t generating any leads, but an aggressive keyword strategy and article marketing landed them 190 contacts just 8 months later. 'Content marketers need to be empathetic, detail-oriented, and tech-savvy. IBM Global CMO Study.
SYNECORE | TUESDAY, JULY 2, 2013
[2009, Generation] New Study: Email Marketing Actually Works?!
This has risen from 10.35% in 2009 (although it is down from 16.22% last year). The study reports that Twitter has seen less than a 0.01% growth in the customer acquisition department since 2009. Twitter may still be a good channel to generate buzz about promotions, but don’t expect it to provide a huge payoff. Curious?
THE FORWARD OBSERVER | THURSDAY, JUNE 20, 2013
[2009, Generation] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
typical sales complaint about marketing is that the leads they generate are worthless (" marketing''s leads SUCK! "). Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. Here''s how to do it. Pretty strong language, either way you look at it.
B2B MARKETING INSIDER | THURSDAY, JUNE 13, 2013
[2009, Generation] 8 Steps To Effective Content For Social Media [Slides]
joined Twitter in 2009. And many wonder why their social media aren’t generating ROI. So based on my experience, lots of trial and error (mostly errors) and an attempt at having a little fun, I developed these 8 tips to generating effective content for social media: 8 Steps To Effective Content For Social Media. Listen first.
WRITTENT | WEDNESDAY, JUNE 5, 2013
[2009, Generation] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
Google’s terms of servic e prohibit automated search queries from SEO tools, meaning you can’t rely on a piece of software to generate reports on whether you or your competitor are ranked better. Prior to 2009, SEO was a bit like the wild west. 'Is SEO dead? Not exactly. That being said, keyword research still matters. The term “Web 2.0”
FEARLESS COMPETITOR | WEDNESDAY, JUNE 5, 2013
[2009, Generation] Why Marketing Made Simple TV beats the pants off Find New Customers
'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity, Comodo and KeyedIn to help them with their BtoB demand generation programs.
MARKETING ACTION | THURSDAY, MAY 16, 2013
[2009, Generation] The 9 Immutable Laws of Social Marketing
It’s relatively new, it’s evolving rapidly, it generates a lot of noise. How do you use it to generate heat as well? In November 2009, Fresh Diet had a Facebook presence of…almost zilch. Social media’s still a puzzle for many of us. Jim holds that you can gain customers through social media. Build a social media fan base.
ENGAGE | TUESDAY, MAY 7, 2013
[2009, Generation] 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. Always interesting as a millennial to hear how brands are marketing to my generation & how analytics play into great campaigns #whatsnextdc. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013. Went to Rwanda.
SAZBEAN | THURSDAY, APRIL 25, 2013
[2009, Generation] Top 5 Tips for a Successful Kickstarter Campaign
It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. It is so important to have traffic generation coming from other sources. This way you can build hype about the project and generate traffic throughout its life. 'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media.
MARKETRI | THURSDAY, APRIL 25, 2013
[2009, Generation] Why Your Professional Services Marketer Needs Mentoring
'In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. started out like any eager young marketer, ready to learn and to help grow the firm I had joined.
BIZNOLOGY | MONDAY, APRIL 22, 2013
[2009, Generation] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
dOf course, you need to generate enough traffic and usage to support your other objectives, but traffic and usage are not what you are trying to accomplish. Jeff Bezos’ focus at the beginning was not to generate profits immediately. 'amazon.com (Photo credit: soumit). kid you not: even though Amazon predated the whole Web 2.0
FEARLESS COMPETITOR | THURSDAY, APRIL 18, 2013
[2009, Generation] Here is my fervent hope. That what does not kill you, makes you stronger
Self Education dealing with adversity Find New Customers Notre Dame football sales lead generation 'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. ” We were pounded by a much better team.
HUBSPOT | WEDNESDAY, APRIL 17, 2013
[2009, Generation] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
The Rodon Group is a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 'Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 17, 2013
[2009, Generation] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
'When hiring a B2B demand generation manager, don’t just hire a person. see lots of listings on LinkedIn looking for BtoB demand generation managers. In fact, I know of two software firms who hired in-house demand generation staff, then they pulled the plug on those staff. Hire a process too! Why did he sign so quickly?
FEARLESS COMPETITOR | FRIDAY, APRIL 12, 2013
[2009, Generation] Why Sales Leaders Should Wave the Flag for Sales Lead Generation
'Buffer BtoB demand generation (sales lead generation) is the process of earning the trust of prospective customers over time and being the trusted partner when they are ready to buy. In the model of a sales lead generation program, things work differently. In simple terms, those are sales-ready leads. What do you think?
FEARLESS COMPETITOR | WEDNESDAY, APRIL 10, 2013
[2009, Generation] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
'Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” Thanks to President Dave Munn for inviting Jeff Ogden of the sales lead generation company Find New Customer s to the event. Photo below.).
FEARLESS COMPETITOR | MONDAY, APRIL 8, 2013
[2009, Generation] The Awesome Power of Story in BtoB Sales Lead Generation
'Buffer Sales Lead Generation is powered by great stories. You need to be very patient to get your sales lead generation to work optimally. So if you want results from your sales lead generation programs, tell a story. Every Sunday night, my family is glued to the TV to watch The Walking Dead. Let me share it. Patience works.
HUBSPOT | MONDAY, APRIL 8, 2013
[2009, Generation] 7 Steps to Transforming Into an Inbound Agency
But after the work was done, clients soon came back to Ruffalo complaining that their websites were “broken,” which is to say they weren’t generating the amount of traffic they expected. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. We know.
FEARLESS COMPETITOR | SATURDAY, APRIL 6, 2013
[2009, Generation] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. We offer a service called the Lead Generation Assessment , which is a lead management audit and cost only $4,995 plus expenses. Jeff Ogden, the Fearless Competitor is President of the sales lead generation company Find New Customers. Carlos Hildago.
HUBSPOT | WEDNESDAY, APRIL 3, 2013
[2009, Generation] Why You Might Want to Be More Negative in Your Marketing
For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. You will also generate some seriously ardent supporters. Ever wake up on the wrong side of the bed? Of course you have. We all have. Oh no!
FEARLESS COMPETITOR | TUESDAY, APRIL 2, 2013
[2009, Generation] Looking for best-practices BtoB demand generation? Start with fundamentals first!
'Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. To learn more, I recommend you download the free Definitive Guide to BtoB Demand Generation : How to Find New Customer s.). Goal Setting.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 27, 2013
[2009, Generation] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
'Buffer When hiring a BtoB demand generation manager, don’t just hire a person. see lots of listings on LinkedIn looking for BtoB demand generation managers. What’s the process that this new hire will use to craft a best practices btob demand generation program in your company? Hire a process too! C – Clear.
FEARLESS COMPETITOR | FRIDAY, MARCH 15, 2013
[2009, Generation] The Power of Servant Leadership – Good Advice for CEOs
Jeff Ogden’s an award-winning BtoB marketing expert and President of the sales lead generation firm Find New Customers, which has been helping companies with demand generation since 2009. Self Education management-best-practices sales lead generation Servant Leadership Examples of Servant Leadership. Fuhrmann.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 13, 2013
[2009, Generation] Delegate or Die: Why So Many Managers Fail to Delegate
Jeff Ogden, the Fearless Competitor, is an award-winning BtoB marketing expert and the President of the digital marketing company Find New Customers , which has been offering demand generation services since 2009. 'Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. And I was focused 100% on business outcomes.
SALES INTELLIGENCE VIEW | TUESDAY, MARCH 5, 2013
[2009, Generation] Retarget Your Way to Greater Sales
Now that you know what retargeting is, let us highlight ways it can increase your sales: Lead Generation : Retargeting is an excellent lead generation tool because it keeps bringing businesses back to your site. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. References.
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[2009, Generation] Happy Birthday, sales lead generation company Find New Customers – belatedly
'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. What do you think?
B2B MARKETING MENTOR | THURSDAY, FEBRUARY 14, 2013
[2009, Generation] Q&A with Mark Fidelman, Author of Socialized!
For instance, in 2009 there was a story about how Dell generated $6.5 Generate a lot of content and then test what’s most effective and be adaptive. 'Everyone is still talking about social media. But Mark Fidelman, CEO of the social business consultancy Evolve! This emerging paradigm prompted him to write Socialized!
B2B MARKETING INSIDER | THURSDAY, JANUARY 31, 2013
[2009, Generation] The Future of Marketing: Is The Science of Marketing Taking Over?
joined SAP as Head of North America Marketing in 2009. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Marcus, tell us a little bit about yourself. What influenced you?
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 28, 2013
[2009, Generation] Using Genchi Genbutsu to Create Compelling Website Content
The company, founded in the 1830s, prided itself on using the latest in technologies to help their clients manage their wealth and on the fact that their client relationships spanned not decades — but through generations of families. When I begin a new Website overhaul project, I take a tour of the business. Whew.). What do you think?
HUBSPOT | MONDAY, JANUARY 28, 2013
[2009, Generation] 8 Ways to Instantly Improve the Quality of Your Marketing Content
If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009. It's no wonder photos on Facebook generate 53% more Likes than the average post -- we're visual creatures after all! If you haven't read it yet, I highly recommend you do. You can view it here. 1) Fact Check. Trust me, I know.
CONVERSIONATION | MONDAY, JANUARY 28, 2013
[2009, Generation] The Connected Consumer: Who Are We Talking About?
Personal networks of trust and Generation C In 2009, Razorfish , always good for excellent reports , released ‘The Razorfish Consumer Experience Report’. They want great customer experiences, demand you to be relevant, find and share information in new ways and show the behavior of Generation Y: connected and online.
VIEWPOINT | TUESDAY, JANUARY 15, 2013
[2009, Generation] 5 Critical Things to Consider When Evaluating Lead Generation Companies
Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. years. Walk around.
HUBSPOT | WEDNESDAY, JANUARY 9, 2013
[2009, Generation] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
CTAs are the gateways to lead generation, and relevant ones should hang out everywhere from on your homepage, to within your email, and on every individual web page and blog post you publish (with the exception of your landing pages). We've all had those moments. or a more classic example, the Homer Simpson "D'OH!". To all 5,000 people.
WEBBIQUITY | WEDNESDAY, JANUARY 9, 2013
[2009, Generation] Nine Expert Marketing Strategy Guides
In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. by CNN. Do you know?
WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
[2009, Generation] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
What’s the key to generating more inbound marketing leads? Social media may be good for 99 things, but lead generation ain’t one of them. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn. Companies with 101-200 web pages generate 2.5x
WINDMILL NETWORKING | THURSDAY, DECEMBER 27, 2012
[2009, Generation] 10 New Websites to Add to Your Social Media Blog List in 2013
For his recent practical posts, check out A New Way to Connect Twitter to Lead Generation and 3 Ways to Use the Value of a Like or Follow. Jeremiah has probably been the biggest influence in my personal understanding of social media since I started following him – and seeing him speak – in 2009. Enjoy! Heidi Cohen.
WINDMILL NETWORKING | FRIDAY, DECEMBER 21, 2012
[2009, Generation] The 20 Best Social Media Books from 2012 to Read in 2013
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey Cohen. If you’re a B2B marketer, this is the best introduction to find to help make better use of social media to generate leads. SOCIAL MEDIA IN CONTEXT. B2B SOCIAL.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 20, 2012
[2009, Generation] Marketing In Real-Time – The New Trading Room Floor
Real-time marketing was just getting started in 2009. Brian Kardon is the CMO for Lattice Engines, responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents. By Brian Kardon - CMO, Lattice Engines. Any edge.
B2B MARKETING MENTOR | WEDNESDAY, DECEMBER 19, 2012
[2009, Generation] BIM + Project Management Software: The Next Generation of LEED Credit Tracking
'In 2009, we published an article on how to track LEED credits with project management software. These technologies represent improvements over the functionality we featured in 2009. Back then, tracking LEED credits was a new feature in general construction project management systems. – Ryan Ennis, LP Consulting Engineers.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 9, 2012
[2009, Generation] The results are in: An experiment in social influence
The total I am reporting represents the new value I created for Amachi by establishing an effective social media presence and creating new connections that did not exist prior to the time I started blogging in 2009. estimated they generated more than 3 million Twitter impressions. Here is how many donors this activity generated: ONE.
WINDMILL NETWORKING | FRIDAY, DECEMBER 7, 2012
[2009, Generation] The Future of Social Media in 2013: Six Points to Consider
Jessica teaches both undergraduate and graduate level courses in Marketing, including Social Media, and has 16 years of field experience in business and marketing before starting her teaching career in 2009. What will the future of Social Media Marketing bring? Here’s my best educated guess. Some points to consider: Tribes. Relevancy.
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 28, 2012
[2009, Generation] Study: B-to-B Marketers Lagging With Social Media
Lead Generation. 2009 Eddie and Ozzie Awards Winners. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[2009, Generation] The Big Content Marketing Fail: How Much Content Do You Need?
In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. However, everyone overlooked content. Hurray.
LEDGER BENNETT | SUNDAY, OCTOBER 21, 2012
[2009, Generation] Top 10 Tips for Marketing Automation success
We often call it Demand Generation - which is a mixture of technologies and techniques. buzz word yes, but a proven crucial element to successful Demand Generation. Demand Generation programmes can deliver excellent ‘drip’ leads on a daily basis but you need the upfront thought and planning to make it work. Have a plan. Decide.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[2009, Generation] 2012 #Nifty50 Top Men in Technology on Twitter
His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. The future of profit is purpose. ”.
TOMORROW PEOPLE | THURSDAY, SEPTEMBER 13, 2012
[2009, Generation] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Learn more about doing social media the RIGHT way and increasing your leads and sales – download our eGuide 'How to Generate Leads from Social Media If so, click send. jason!
HUBSPOT | TUESDAY, SEPTEMBER 11, 2012
[2009, Generation] 12 Revealing Marketing Stats About Facebook for Business
2) How does that compare to business owners' opinion of Facebook marketing in 2009? Some marketers might be convinced they can generate leads from social media. The big blue book of faces generates customers. 6) So, who is kicking the most butt with Facebook customer generation? That's cool. Actually, we have 47 of them.
CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 7, 2012
[2009, Generation] The Secret to Skyrocketing Sales by Turning Content into An Asset
Her very first video has generated 1.6 million views on YouTube; subsequent videos have generated as many as 4 million views and all told topped 111 million views. Although IBM could have broken through, neither Lauren Luke nor Julie Powell would have had a prayer of going from a great idea to generating millions of customers.
WINDMILL NETWORKING | TUESDAY, AUGUST 28, 2012
[2009, Generation] Social Influence Marketing : A New Science To Develop!
Since 2009 and the lightening-speed emergence of Klout, the concept of online influence has evolved a lot. Eight Ways to (Re)gain Generation C’s trust Nevertheless, when examining social media’s current context, it’s important to closely monitor the growing impact on the new online consumer that is Generation C. Got Klout?
E-QUIP | MONDAY, AUGUST 20, 2012
[2009, Generation] E-Quip Blog: Cold Calling or Offering Value?
Yet many still advocate cold calling as an effective lead generation tactic for professional services. The respected Wellesley Hills Group conducted a survey that identified cold calling as the second-most productive way , after referrals, to generate new leads. ► 2009. Monday, August 20, 2012. How is this so? Posted by.
PAUL GILLIN | THURSDAY, AUGUST 9, 2012
[2009, Generation] How Twitter Amplifies a Customer Attack
2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content . 3] Alex Cheng and Mark Evans, “An In-Depth Look Inside the Twitter World,” Sysomos Resource Library, June, 2009, [link] (accessed July 21, 2012).
E-QUIP | MONDAY, AUGUST 6, 2012
[2009, Generation] E-Quip Blog: Managing the Sales Funnel: Updated
The biggest challenge for most firms is generating enough leads to adequately fill the funnel. But there are other, usually more effective, ways to generate leads. You can also generate leads through effective marketing , although few firms in our business have mastered this. ► 2009. Monday, August 6, 2012. 00 AM.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 1, 2012
[2009, Generation] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
The sales lead generation firm Find New Customers is finally changing marketing automation vendors. We used Genoo since FindNewCustomers.com was founded in 2009. However, time had come for the sales lead generation firm Find New Customers to move on. We are, in effect, changing horses. But no more. Thank you all. So we moved.
DELICIOUS B2BMARKETING | TUESDAY, JULY 31, 2012
[2009, Generation] Top Social Media Measurement and Tracking Tools
Lead Generation. 2009 Eddie and Ozzie Awards Winners. Reader Service and Lead Generation. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Podcasts.
THE ROI GUY | THURSDAY, JULY 19, 2012
[2009, Generation] Personalize, Challenge & Engage
Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
VIEWPOINT | TUESDAY, JULY 10, 2012
[2009, Generation] Bulls, Bears, Bernanke and BtoB Lead Generation
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. When the GDP is up, the lead rate increases, and vice-versa. Lead rates trail the GDP by about a quarter.
WINDMILL NETWORKING | THURSDAY, JULY 5, 2012
[2009, Generation] The Social Media MBA: Current Social Media Marketing Trends
Many have begun to replace this with term “content marketing”, a form of generating your own content by way of a marketing staff having editorial skills. Crowdsourcing Crowdsourcing can help generate ideas, create content, and often comes from people in a given “brand community”. In no particular order: 1. Social Media MBA
FEARLESS COMPETITOR | SATURDAY, JUNE 30, 2012
[2009, Generation] What if LOWERING Quotas Improved Sales Results?
Jim Dickie of CSO Insights ( The Sorry State of Sales Today ) revealed that 86% of businesses raised quotas in 2010 (Similar results in 2011 t0o.) , despite the lowest quota achievement ever measured (59% for 2009 and much lower in 2010). They want to generate more revenue. Lower quotas would generate more revenue.
WEBBIQUITY | THURSDAY, JUNE 28, 2012
[2009, Generation] Is your website a top performer — or a black hole for sales and marketing?
Conversely, it would be much more difficult to generate their interest if we had instead initiated a conversation on lead scoring. In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management.
HUBSPOT | THURSDAY, JUNE 21, 2012
[2009, Generation] 14 Unique Types of Content Every Marketer Should Try
Funny cartoons that are relatable to people in your industry are sure to garner you more social shares than the average text update -- and they'll stick around on the web longer, likely generating some valuable inbound links and traffic as a result. 14 Types of Content You Should Experiment With. 1) Animated GIFs. 2) Comics/Cartoons.
FEARLESS COMPETITOR | SUNDAY, JUNE 17, 2012
[2009, Generation] “How can we create a lot of great marketing content, really fast?”
Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled: The Rule of 5 for B2B Content Development. Happy Father’s Day. Mike Volpe. Marketing
FUNNEL FOCUS | TUESDAY, JUNE 12, 2012
[2009, Generation] A Match Made in the Cloud!
Manticore partner since 2009, Sales Engine International's managed marketing services engine has combined Manticore's technology platform with their own award-winning creative and campaign execution services to help clients FIND, CONNECT with and ENGAGE prospects. Have you heard our BIG NEWS ?
FUNNEL FOCUS | TUESDAY, JUNE 12, 2012
[2009, Generation] A Match Made in the Cloud!
Manticore partner since 2009, Sales Engine International's managed marketing services engine has combined Manticore's technology platform with their own award-winning creative and campaign execution services to help clients FIND, CONNECT with and ENGAGE prospects. Have you heard our BIG NEWS ?
B2B MARKETING TRACTION | TUESDAY, JUNE 12, 2012
[2009, Generation] Why Your B2B Marketing Needs a Hub and Spoke System
In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. Now more than ever, your website is critical to marketing success. 88% of U.S. The average shopper consults 10.4
MODERN B2B MARKETING | FRIDAY, MAY 11, 2012
[2009, Generation] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. We need to get this campaign out” or “we have to generate MORE leads this month”!
NUSPARK | SATURDAY, MAY 5, 2012
[2009, Generation] SEO, Meta Descriptions, Content, and Generating Leads
You’ll get an idea on how these meta descriptions should be structured for lead generation. Because of the 2009 date, this page is a blog, so I would skip this listing. . Assetpoint - I like the lead generation tactic with the free purchase report, as long as it’s still available. You’ll find this interesting.
FEARLESS COMPETITOR | WEDNESDAY, MAY 2, 2012
[2009, Generation] Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”
When I founded the lead generation company F ind New Customers in 2009, the jury was out. talk to the lead generation company and global marketing firm Find New Customers. Find New Customers crossed the Rubicon recently. As it was illegal to cross the river, it was an act of insurrection.). It’s dead. No thank you.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 25, 2012
[2009, Generation] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
In late 2009, ECI implemented a new marketing automation program. Even though her team led industry standards in generating leads and conversions – it had an abundance of marketing-qualified leads. Do you have stories about your organization’s lead generation successes and lessons learned? Looked great on paper. Levy says.
E-QUIP | THURSDAY, MARCH 22, 2012
[2009, Generation] E-Quip Blog: Use Visual Aids That Work For, Not Against, You
Avoid standing in the dark while your computer-generated images capture most of the attention. ► 2009. Thursday, March 22, 2012. Use Visual Aids That Work For, Not Against, You. PowerPoint gets blamed unfairly for much of whats wrong with most business presentations--boring, impersonal, unmemorable. theyre not speaker notes!).
FEARLESS COMPETITOR | SATURDAY, MARCH 17, 2012
[2009, Generation] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
I’m also a big believer in the power of story-telling in B2B demand generation. Social media is a key element of the strategy for a lead generation company like Find New Customers. In 2009, they recruited Scott Monty to be their head of social media. Marketing lead-generation sales-challenges social media
NUSPARK | SATURDAY, MARCH 17, 2012
[2009, Generation] New Infographic: B2B Lead Generation & Content Marketing Trends
The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Presenting my first infographic.
HUBSPOT | THURSDAY, MARCH 8, 2012
[2009, Generation] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? How to Create an Interest List.
WINDMILL NETWORKING | TUESDAY, FEBRUARY 28, 2012
[2009, Generation] Getting Started with Pinterest
Short History of Pinterest In December 2009, San Francisco-based Cold Brew Labs began initial development on the app. Run contests, like having people Pin photos of them using your products, to generate buzz. Social bookmarking is coming back in a big way, thanks to the popularity of Pinterest (pronounced to rhyme with “interest”).
E-QUIP | FRIDAY, FEBRUARY 24, 2012
[2009, Generation] E-Quip Blog: Moving Targets: Some Industry Benchmarks Hard to.
Generating Sales Leads. ► 2009. Friday, February 24, 2012. Moving Targets: Some Industry Benchmarks Hard to Pin Down. Mark Twain reportedly popularized the statement: "There are three kinds of lies: lies, damned lies, and statistics." In the midst of an election season, we see this practice on display everyday. Posted by. Posts.
BIZNOLOGY | WEDNESDAY, FEBRUARY 22, 2012
[2009, Generation] Holiday Spending Delivers Q4 Gifts to E-commerce Sellers
Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas. Mobile-generated sales contributed to these impressive numbers, doubling from $3 to $6 billion in 2011. 15, over $10.5
E-QUIP | FRIDAY, FEBRUARY 17, 2012
[2009, Generation] E-Quip Blog: Maximizing Your Sales Leads
Generating Sales Leads. ► 2009. Friday, February 17, 2012. Maximizing Your Sales Leads. As noted in my last post , most A/E firms seem to struggle in identifying enough viable leads to keep their sales funnel adequately filled. The recession, of course, makes that task even tougher. What is a good ratio for our industry? Email.
E-QUIP | MONDAY, FEBRUARY 13, 2012
[2009, Generation] E-Quip Blog: Generating Sales Leads
Generating Sales Leads. E firms often struggle above the funnel, not doing enough of the sales prospecting activities that generate solid leads. But their discomfort is largely with the common caricature of lead generation--making random cold calls and glad-handing at networking events. Generating Sales Leads. Posted by.
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[2009, Generation] The Laws Marketers Need to Know to Avoid Legal Backlash
Luckily, under Section 230 of the Communications Decency Act , websites are protected against defaming user-generated content such as blog comments, which means you won't have to monitor and weed out that type of content (although you'll probably want to remove it anyway). Remove questionable user-generated content. CAN-SPAM Act.
WEBBIQUITY | TUESDAY, FEBRUARY 7, 2012
[2009, Generation] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. hours.
DIGITAL B2B MARKETING | SATURDAY, FEBRUARY 4, 2012
[2009, Generation] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
” In other words, QuinStreet is a lead generation company. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Today, publishers are integrating lead generation into everything they offer. Online advertising space is packaged as part of a lead generation program for a small premium cost.
E-QUIP | THURSDAY, FEBRUARY 2, 2012
[2009, Generation] E-Quip Blog: Thinking Like Clients
Generating Sales Leads. ► 2009. Thursday, February 2, 2012. Thinking Like Clients. Imagine a few of your clients deciding to start their own A/E firm. Theyve had a lot of experience with firms like yours, so they have a pretty good idea whats involved. But these guys dont want to start just another A/E firm. Respect my time.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 2, 2012
[2009, Generation] Why Should a Social Media MBA Exist and Why the Corporate World Needs to Take Notice
Students should learn to use social marketing techniques to conduct market research and create more effective campaigns, improve products, and generate leads. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Addressing it as a whole in one week of a semester is not sufficient.