Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
JULY 2, 2009
RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. LinkedIn is like a 24/7 trade show that every one came to. (41 Conventional networking hubs like trade shows are in decline due to excess supply and low level attendees 3.
Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
Modern B2B Marketing
NOVEMBER 24, 2009
As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. Here are four key ways that social media builds brands. Social media can increase your awareness.