funnel 
markempa
OCTOBER 21, 2011
While almost all respondents said they’re expert at lead generation: • 68 percent have not identified their sales and marketing funnels, no less optimized them. • 61 percent send leads directly to sales. • 79 percent don’t score leads. • 65 percent don’t nurture leads. 61 percent send leads directly to sales.
Smashmouth Marketing
MARCH 6, 2009
damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : Rich Blakeman, Miller Heiman "If the sales cycle is long and the funnel is narrow, the funnel will turn into a straw" #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0
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Smashmouth Marketing
MARCH 19, 2009
#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0
markempa
MAY 13, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But for a marketing leader, its less than 24 months.
markempa
AUGUST 1, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
Marketing Insider Group
JULY 21, 2010
In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.
ANNUITAS
SEPTEMBER 21, 2010
First, for discussion’s sake, let’s quickly define the difference between lead generation and lead management: Lead Generation is creating responses that go into the top of the sales/lead funnel. The Lead Management Framework TM. Lead generation is about filling the top of the funnel.
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