Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. This has made the marketing funnel longer, and the actual sales process shorter.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What prompted you to launch the Open Source Success Best Practices 2009 survey?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Megan Heuer , Research Director, SiriusDecisions. Manager, Inbound Marketing, Marketo. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100