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What’s Worth More?

ANNUITAS

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Lead Management is the process of managing leads through every stage of the sales/lead funnel through 6 integrated processes i.e

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Optimize Lead Nurturing Through Personalized and Relevant Communications. While nurturing, test different facets of your email communication – which subject line attracted the most interest per segmented list? Is the lead dead? Is the lead every “touched” by sales again?

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

This has made the marketing funnel longer, and the actual sales process shorter. Proper lead nurturing has become critical, which is where marketing automation systems come in. Note: this post was originally published on the WebMarketCentral blog in November 2009. Share this on del.icio.us. Post this on Diigo.

Manticore 100
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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But for a marketing leader, its less than 24 months.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads. Next week, Oct 5 and 6, will be the Boston summit.

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The New Secret Sauce to Demand Generation

Adobe Experience Cloud Blog

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. The topics covered include: Marketo’s demand generation funnel and revenue cycle.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. How Email Contributes Further Down the Sales/Marketing Funnel. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail.