by B2B Lead Roundtable Blog. 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Debbie Hemley compiles another brilliant A to Z post, this one focused on using social media for lead generation. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Measuring the Stages of the Cyclic Social Media Marketing Funnel by SocialSteve’s Blog. ** 5 STARS. What should I monitor for? MORE >>

We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Why Now? The timing of this move is based on several factors. Why Free? Why Now?&# MORE >>

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. MORE >>

2009 was the year in which Marketing Automation really took off. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? MORE >>

How you can make life easier for your sales team September 3rd, 2010 by Cindy Ryan Getting qualified leads to your sales team cannot happen fast enough. When I think back on the days when I used to send spreadsheets full of leads to each individual member of my sales team based on territories, I cringe. That was the best way I knew how to show them where a lead came from, where it had been or simply what type of company they worked for. You need to get qualified leads and all the information that goes with them to your sales team as soon as possible. Released! MORE >>