Adobe Experience Cloud Blog

JANUARY 25, 2009

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. What are the three trends you see emerging in 2009? First, increased focus on the “middle” of the funnel.

Demand Generation 48

Demand Generation Top of Funnel Demand Trends 48

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • 79 percent don’t score leads. •

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Should it be on lead generation, or lead management? The Lead Management Framework TM. The Lead Management Framework TM.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

SWZD

JUNE 2, 2017

I Haven’t Checked Voicemail Since 2009. more often than leads who are contacted after an hour. If you’re using the phone to qualify leads, someone who answers the phone and talks to the marketer or sales rep could be pretty far down the funnel. I straddle the line between very young Gen Xer and very old millennial.

Top of Funnel 72

Top of Funnel Sales Qualified Leads Sales Cycle Outreach 72

Outgrow

MAY 6, 2020

Founded in 2009, Column Five has made its way to the top content marketing agencies on the West Coast USA. Reach Local not only helps you create and market your content but also helps you transform your website into a lead generation machine. So, if you are looking for content marketing agencies, then stick around. 9) Manifest.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92

ConvertKit

APRIL 16, 2021

She started blogging and creating designs in 2009 and hasn’t looked back, fashioning interactive courses for beginners, a design community, and partnering with brands. “I Lead Generation : An in-depth, 52-page ebook covering every possible topic on surface pattern design (and drove 22,000 leads in 2020!).

Top of Funnel 104

Top of Funnel Design Business Lead Ranking 104

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

MARCH 25, 2012

In late 2009, ECI implemented a new marketing automation program. In many of the financial reviews that happen on the executive level, Sales [leaders are] using the same language that we are; they’re talking about marketing-sourced leads and marketing-influenced leads. If not, then you’re probably not as aligned as you think.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

Smashmouth Marketing

MARCH 19, 2009

The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. This may explain why the Goliath companies are spending more on outbound lead generation. This being attributed to the focus on pipeline deals versus the top of the funnel.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. This may explain why the Goliath companies are spending more on outbound lead generation. This being attributed to the focus on pipeline deals versus the top of the funnel.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Industrial Marketing Today

JUNE 12, 2010

Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. We have recently created an updated version of the Secret Sauce to Demand Generation.

Demand Generation 48

Demand Generation Demand Generation Lead Nurturing 48

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

ClearVoice

MARCH 7, 2020

The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Consideration – These objectives require a level of awareness from your audience and go deeper into the funnel, toward more information or taking further action.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Recycle: By recycling leads that are in your sales and marketing funnel you will get the most out of your marketing investments. Recycle your "inactive leads".

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Enter into your information product funnel.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Anything Goes Marketing

MARCH 24, 2009

How are the best in class companies still reaching their 2009 targets? These marketers are not focusing on programs that are strictly lead generation campaigns but rather geared to existing clients and deals in the pipeline. Come Together.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Look at your purchase funnel—start remodeling buyer behaviour. “If it’s Priceless, don’t mess it up!”. Great point!

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Online Marketing Institute

NOVEMBER 8, 2010

. % conversion opportunities/leads – This can also be an indicator of how well your marketing materials and tactics are attracting the right types of prospects into your sales funnel. Do your stages correspond directly to your funnel? It can also indicate the effectiveness of your salesforce. aprildunford Reply 13.

Startups 40

Startups B2B Marketing B2B Planning 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

OCTOBER 28, 2010

What is not so readily apparent is the almost 26% increase in the challenge (2010 to 2009) of getting MORE leads into the pipeline. And, adding to that large year-over-year increase is a 33% upward tick for the "competing in lead generation across multiple media" selection. More - and Better Quality - Leads, Please.

Lead Scoring 28

Lead Scoring Lead Ranking B2B Marketing Marketing Budget 28

MLT Creative

JANUARY 17, 2011

” We even created a video that creatively and lyrically symbolizes our journey: Our website and our marketing activities have been a living, breathing clinic for the results we expect for our clients, and we’re proud to compare our 2010 efforts to those from 2009 (when we had yet to fully embrace inbound marketing).

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Hubspot

APRIL 22, 2010

If you look at our experience here at HubSpot, one answer is clear: leads. The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. How do we generate those leads?

Social Media 28

Social Media Top of Funnel Media Leads 28

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Directly tying ROI to specific content, particularly for top of the funnel content. Content is often a long game.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

MAY 20, 2015

These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. may not be required at the bottom of the funnel. Your close rate should be able to tell you how prospects are moving through your funnel. How Do You Know If It's Working?

Top of Funnel 28

Top of Funnel Marketing Qualified Leads Lead Ranking Conversion 28

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Directly tying ROI to specific content, particularly for top of the funnel content. Content is often a long game.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. The new revenue engine works best when all of these processes are in place and working effectively: Lead generation. Lead scoring.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We can see our sales funnel in real time, along with everyone's CRM activities, support tickets, followups, etc. With over 2,000 clients, there's a lot to do.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We can see our sales funnel in real time, along with everyone's CRM activities, support tickets, followups, etc. With over 2,000 clients, there's a lot to do.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We can see our sales funnel in real time, along with everyone's CRM activities, support tickets, followups, etc. With over 2,000 clients, there's a lot to do.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40