How to Break the Rules and Create Great Content
Convince & Convert
MARCH 30, 2015
He’s known for his sarcastic tone as he points out brand fails on Twitter. For him, “the biggest rule is don’t send it out for the sake of frequency.” When he started on Twitter in 2008, he thought it was stupid. So, he lived on Twitter for 30 days – really lived , tweeting 7,000 times in January 2009.
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