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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Forrester Blog for Interactive Marketing Professionals. Ardath Albee.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009.