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The Top 3 Priorities for 2010 Marketing Budgets

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About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Buyers won’t buy from you if they can’t find you.

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Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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Best of 2009: Social Media Marketing, Part 1


With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? What The F**K is Social Media?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively?

5 Amazing Infographics to Guide Your Online B2B Marketing

Modern B2B Marketing

by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts: 1.

12 Social Media Tools for B2B Pre-Event Marketing

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Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Sharing photos, videos, press releases, media coverage, speaker updates, etc. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. 8. Adam Q.

The 39 Social Media Tools I’ll Use Today

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Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). 39 social media tools I will use today. Smart. implement

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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Are they still unconvinced?

Buy 40

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business. On a daily basis, however, it is the blog posts of individuals, and a growing number of companies, which might have the biggest impact on our understanding of social media. Enjoy!

List 50

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. How are people actually spending their time online? And, in particular, are social media as important as industry gurus claim they are? What is the share of ad spending for different media?

Best Email Marketing Strategies and Tactics of 2009


While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. How has email marketing changed in the last few years? What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? How can email and social media marketing be combined to increase the effectiveness of both? Email’s new role in digital marketing by iMedia Connection. Why do email marketing?

Best of 2009: SEO Tips, Part 1


Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog.

Dreamforce 2009: Delivering B2B Marketing Excellence in a Socially Connected World

Modern B2B Marketing

Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World. Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. She started the session by stating what marketers are struggling with including their needs to: Improve company reputation and standing. Understand markets and opportunities. B2B marketers have struggled to move from traditional approaches to more digital methods.

ClickInsights: How to make marketing messages memorable?

Connect the Docs

Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Define one or more (no more than 3) characteristics of a memorable marketing message. Marketo's Modern B2B Marketing.

Building B2B Online Communities - Insights from the Online Community Unconference |'s B2B Online Marketing Blog

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B2B Online Marketing - Home About 6 B2B Online Community Takeaways from OCU 2009 Online Community Unconference 2009 At Forum One’s energized gathering of online community professionals at the Online Community Unconference in Mountain View last week, there was great interest in B2B online communities compared to last year’s conference (marketers are starting to realize that B2B companies need social media too ). Is your B2B online community generating more revenue for your business?

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Blogs. Books. Others.

Tom Pisello: The ROI Guy: B2B online marketing continues ascent.

Tom Pisello

Wednesday, June 16, 2010 B2B online marketing continues ascent despite tough economy Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. How Do You Get Started in Content Marketing?

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Why keep creative briefs a tool for only your marketing department to use? Reply Daniel Kuperman says: July 7, 2009 at 5:53 am @Matt, my pleasure! Great idea!


10 B2B Social Media Case Studies and Examples

Social Media B2B

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. UPS launches a B2B social media marketing campaign. from Social Media Influence. UPS, the global shipping firm, is launching a new “logistics” ad campaign in the coming days to boost its credentials with small businesses by leveraging social media networking power. Catchy ad music aside, this could be one of the best examples to date of social media utilization for B2B. from Social Media Examiner.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Chris Adams – @chrishadams. in August 2006. Jeffrey L.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology.


My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru,  Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Is any of this relevant for B2B marketing today?” changed the B2B marketing landscape and sales process?

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. This could be a good stepping stone for a promising young Marketing Coordinator, for example. And scary?

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The 2011 #Nifty50 Top Twitter Men Reprise


Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Marketing automation is still in its infancy. What do you think ? Keep going!

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Andres is a social media expert.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Direct marketing lists?

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland. I was looking for some real-life good looking HTML emails I could use as a reference.

17 Compelling and Highly Usable B2B Marketing Statistics

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This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics.

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ROI conversations at the wrong time will get you nowhere

Tom Pisello

Some common efforts include sales and marketing tools to reshape the customer engagement focusing on quantified value. These sales and marketing tools are among dozens of investment initiatives to address changing customer requirements. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Content Marketing and the Forgotten Sales Professi. Think Again.

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

delicious b2bmarketing

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Accepting B2B social media as a fundamental way of doing business These B2B companies have accepted social media as a fundamental way of doing business—it’s an ongoing program and not just a campaign.

6 Reasons Why We Embraced Inbound Marketing


This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. With 70 plus years of combined marketing expertise, we've had a good ride. Hence our name, Strategic Marketing Solutions. So how did come upon inbound marketing? What benefits have you seen from embracing inbound marketing?

Does your B2B Marketing have Consistent Messages?

Connect the Docs

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Marketo's Modern B2B Marketing.

How to measure ROI on creating and marketing content?

Connect the Docs

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath Albee is a B2B Marketing Strategist.