Influencer Marketing: What is it and Why Should You be Doing it?
Onalytica B2B
AUGUST 23, 2017
To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.
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