The Effective Marketer

FEBRUARY 3, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like One blogger likes this post. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Conference 100

Conference Planning Work Management Marketing Management 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

JULY 5, 2009

This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. 4 Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information. Reply Daniel Kuperman says: July 7, 2009 at 5:53 am @Matt, my pleasure!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MARCH 9, 2010

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Both departments need to work in lockstep to create a better lead pipeline that's target rich.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Both departments need to work in lockstep to create a better lead pipeline that's target rich.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 14, 2010

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. Match the content to the prospect’s buying cycle to ensure you can nurture them around the cycle (see below).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Social Media (blogs, Twitter, Facebook, LinkedIn). Forrester Blog for Interactive Marketing Professionals. " Howard Sewell's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Martech Advisor

OCTOBER 14, 2019

Orchestrated and managed experiences lead to an improved buying experience throughout the journey - which in turn leads to higher conversions and customer acquisition through both physical and digital points of sale. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009?

Work Management 92

Work Management Marketing Management Design Examples 92

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Talk about it on Twitter, FB or LinkedIn.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Start with a Lead Twitter BrianJCarroll.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

DECEMBER 13, 2010

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. BrianSolis.com is among the worlds leading business and marketing online resources.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 7 Demand Generation Best Practices - Marketing Genius Blog , March 11, 2010 This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation effort.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). However, they are as “instant off” as they are “instant on”—the moment you pause or delete a campaign, the lead flow stops.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 1, 2010

Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. The Forgotten Sales Profess.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

FEBRUARY 10, 2010

. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? know how to read.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

JUNE 30, 2022

Programmatic ad agencies understand the tricks of effectively optimizing the ad campaigns for maximum lead generation. Dive Deeper: How B2B Firms Can Acquire Leads with Programmatic Ads. They perform Offline Conversion Tracking (OCT) that connects with your CRM to track the quality of your online leads. Ad Optimization.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer. Excited to be on the panel after your presentation at LEAD San Diego!

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer. Excited to be on the panel after your presentation at LEAD San Diego!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. Deciphering Shady Social Media Stats by Social Implications.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100