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Customer Experience Matrix

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120
Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120
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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. in 2009 to 8% in 2014. of the online population), compared with just 65.1% for TV and 10.2%

Spending 120
Spending Media Mobile Advertising Forrester 120
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