The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat. But be careful if you solicit feedback from customers on social media.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Marketing Insider Group

FEBRUARY 21, 2013

Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I wasn’t talking to you.)

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Golden Spiral

APRIL 16, 2019

You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. You talked about the bias of doing an internal group. Same thing happens with a focus group. Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48