Chris Koch

APRIL 30, 2010

The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field. Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers? B2B mobile marketing case studies.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

WebMarketCentral

DECEMBER 17, 2009

12 Easy Mistakes That Plague Newcomers to the SEO Field by SEOmoz For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn't work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. People buy from people and Twitter allows you to initiate a conversation with anyone around the world. In short, it seemed like a monumental waste of time. It’s just SELLING.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

Parse.ly

APRIL 6, 2020

And though traffic is up for marketers, too, many 2020 marketing programs, such as field and event marketing, have had their plans and budgets put on hold. on Twitter. We are thankful and fortunate that our team has been doing work-from-home and fully distributed work since the beginning, some of us as far back as 2009.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. This kind of smoke and mirrors claims hurt the credibility and standing of the rest of us who work in field. If he’ll be near you, check it out.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ? The Trouble with Twitter as a Sales Tool. With Twitter—and social media in general—the results aren’t always so obvious or rewarding.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

Industrial Marketing Today

AUGUST 10, 2010

Another key setting is the canonical URL field. Rather than write detailed explanations for each setting, let me show you a screen shot of my settings from another blog. NOTE: %blog_title% in the above screen shot will be picked up automatically from your General Settings.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Tony Zambito

MAY 1, 2011

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).    What we are seeing is the rising importance of social marketing and social selling. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? The ranking of those results, however, seems questionable…That said, in as much as I know about the topics I searched for, the top blogs in those fields definitely peppered the search results, to greater or lesser degrees.&#

PR 100

PR Tools Tips Blogger 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Industrial Marketing Today

JULY 9, 2010

As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools. Achinta offers his industrial clients marketing for engineers by an engineer. {

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. The focus of your blog will be determined by how well you can define your readership. Create content – It is easy to get bogged down with the design aspects of a company blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

ClearVoice

MARCH 7, 2020

Influencer Marketing – Influencer marketing is a term used to address individuals in a specific niche or field that have a high number of people following them, and they have a significant influence on the purchasing behaviors within an online community. It would be like word of mouth advertising, but at scale (thanks to social media).

Paid Content 111

Paid Content Social Media Social Marketing Media 111

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. ITSMA on Twitter: @ITSMA_B2B. 2012 Trending: Significant Transformation for Marketing Groups. ITSMA Website: www.itsma.com.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JUNE 18, 2009

Use Twitter and Facebook to direct traffic to specific landing pages Give B2B social media and community participants a clear call to action and take traffic to specific landing pages. Young B2B communities take significant work to build B2B communities don’t just emerge in the field of dreams sense - if you build it, they will come.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Demand Generation Twitter abneedles. Adam is Director, Field Marketing and B2B Marketing Evangelist at SilverPop. Blog Funnelholic Twitter funnelholic. B2B Lead Generation Benchmark Study 2009. Read on to get their insights. Ardath Albee. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. How can I help you?

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Online Marketing Institute

JULY 2, 2009

skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. Follow Me The Author Who writes this? 41 million users) 2.

Consulting 40

Consulting Linkedin Search Marketing Resources 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Expedia purchased Home Away, another non-traditional rental marketplace, to enter the field. Often, unhappy customers will post right on your Twitter or Facebook page with their complaints.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Hubspot

MARCH 12, 2015

The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. Customers were then asked to share the pictures of their personalized coke bottle on Twitter and other social media platforms. increase in revenue between 2009 and 2010. 5) Target.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Hubspot

APRIL 1, 2018

Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. Source: The Open Field. According to Inc , these videos saw almost 11 million views, and Old Spice gained about 29,000 Facebook fans and 58,000 new Twitter followers. "We You know who he is.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Customer Experience Matrix

JULY 30, 2009

The database can include answers to survey questions and fields imported from Salesforce.com. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. The system can also create profiles of anonymous visitors, using their IP address to infer geographic location and company.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Convince & Convert

JUNE 24, 2010

The battery probably really didn't hold a charge long enough to trim three football fields. Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Businesses on Twitter should just read some Harvey MacKay books.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 28, 2010

million followers on Twitter? The reality is, there’s never been a level playing field. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

NOVEMBER 8, 2010

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Ambal's Amusings

OCTOBER 12, 2009

Blog Junta42 Twitter juntajoe Junta42. Blog Kranzcom Twitter jonkranz. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Joe, obviously, was (and is) one of the big guns in the field. Joe Pulizzi. Marketers have to create a story that customers and prospects want to listen to. Jonathan Kranz.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

B2B Marketing Zone Posts

OCTOBER 22, 2009

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Ambal’s Twitter: Ambal ClickDocuments. She lives with her family in Silicon Valley.

Content Marketing 40

Content Marketing Advertising Agencies Aggregators Blogger 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. You just need to know where to find it. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Optimize your landing pages by removing any unnecessary fields.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

MARCH 13, 2011

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. These fields are required. But Longo says that Demandbase does a better job of integrating relevant data. 6) ERP (17) Internet Cust. Schedule a time for us to talk. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40