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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Salesforce.com announces Chatter, social computing for enterprise companies. October 2009 Online Marketing News.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. These features also tie into both social media and sales access modules.

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Marketing Automation Catching On Fire

The Effective Marketer

The Marketing Sherpa data is based on a sample of 300 CMOs. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. One data point concerns me. This overstates market penetration. ?