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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 million for 2009 and "triple that" ($13.5 million in 2009 and $21 million in 2010. million) for 2010.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. Leave the jargon-monoxide poisoning and ‘feature-speak’ at home.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). So much for 2009.

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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

Adobe Experience Cloud Blog

Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. It became abundantly clear that the photo-sharing capability was by far the most popular feature. Use Your Best Customers as Your Research Lab. Systrom secured a $500,000 round of funding and hired his first employee, Mike Krieger.

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Marketing Features in Salesforce Summer 09

Adobe Experience Cloud Blog

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   Once you see this new image, the new features will be available to you. After July 2009, you can create Custom Fields on Campaign Member Records.   Release notes and details of the release can be found at [link].

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pricing for a full-featured system was $597 per month—quite a bargain.

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Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These features let Right On support multi-step campaigns although complex designs would be a challenge. You can also view my Marketo-sponsored Webinar on the topic.)