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| | CUSTOMER EXPERIENCE MATRIX
JUNE 9, 2009 [2009, Features] Marketo Sales Insight Expands Salesforce Access to Marketing Data
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product.
| | WEBMARKETCENTRAL
MARCH 3, 2009 [2009, Features] Marketo Releases Marketo Lead Management 3.0
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. tags: marketing automation software, Marketo Lead Management 3.0, software suite.
APRIL 1, 2011 | MODERN B2B MARKETING
[2009, Features] 5 Ways to Increase Webinar Attendance
FEBRUARY 16, 2011 | THE EFFECTIVE MARKETER
[2009, Features] Marketing Automation Catching On Fire
NOVEMBER 1, 2010 | DELICIOUS B2BMARKETING
[2009, Features] B2B Marketing Mix: Will Online, Social Tactics Lead?
MAY 27, 2010 | CONNECT THE DOCS
[2009, Features] B2B Content Marketing - Less is the New More?
JANUARY 12, 2010 | LEADSLOTH
[2009, Features] Marketing Automation Trends for 2010
NOVEMBER 19, 2009 | CONNECT THE DOCS
[2009, Features] ClickInsights: How to make marketing messages memorable?
| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 24, 2009 [2009, Features] First Look at New Marketo Release
I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, Features] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
| | THE EFFECTIVE MARKETER
FEBRUARY 16, 2011 [2009, Features] Marketing Automation Catching On Fire
That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded.
| | MODERN B2B MARKETING
APRIL 1, 2011 [2009, Features] 5 Ways to Increase Webinar Attendance
They are a great way to promote thought leadership and generate leads. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But registration doesn’t necessarily lead to attendance. In 2009, it was the Kindle. Give webinar attendees access to the speaker.
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [2009, Features] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. MORE >>
LEADSLOTH | TUESDAY, JUNE 30, 2009 [2009, Features] Inbound Marketing Automation
Should Marketing Automation systems add Inbound Marketing tools as standard features? In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. wrote more about this and about Lead Management on the Genius.com blog. In an earlier post about Lead Management I listed the following Marketing Automation features: building landing pages and registration forms. What is Inbound Marketing? MORE >>
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 4, 2009 [2009, Features] Low Cost Systems for Demand Generation
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pricing for a full-featured system was $597 per month—quite a bargain. MORE >>
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 29, 2009 [2009, Features] New Webinars and White Paper
Sponsored by Marketo. This will be feature myself, Sales 2.0 White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. Tags: david raab whitepaper demand generation marketing automation david raab webinar lead management sales best practices I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. Eastern. I'll talk a bit more about results of the deployment survey. Click here to register. Eastern. Sponsored by Genius.com. MORE >>
LEADSLOTH | TUESDAY, JUNE 23, 2009 [2009, Features] Inbound Marketing & Marketing Automation
Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. Their main focus has been on nurturing and scoring your existing leads. Conclusion. MORE >>
- [2009, Features] Demand Generation Usability Scores - Part 3 CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 4, 2009
- [2009, Features] Demand Generation Usability Scores - Part 2 CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 3, 2009
- [2009, Features] Demand Generation Implementation Survey - Background Results CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009
- [2009, Features] How Demand Generation Systems Handle Company Data: Diving into the Details CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009
- [2009, Features] Demand Generation Usability Scores - Part 4 CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
- [2009, Features] First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 25, 2009
- [2009, Features] OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 30, 2009
- [2009, Features] ClickInsights: How to make marketing messages memorable? CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
- [2009, Features] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
- [2009, Features] Demand Generation Best Practices: Thought Leadership with The LeadSloth MODERN B2B MARKETING | THURSDAY, APRIL 9, 2009
- [2009, Features] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference MODERN B2B MARKETING | THURSDAY, SEPTEMBER 17, 2009
- [2009, Features] Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- [2009, Features] B2B Marketing Mix: Will Online, Social Tactics Lead? DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- [2009, Features] B2B Content Marketing - Less is the New More? CONNECT THE DOCS | THURSDAY, MAY 27, 2010