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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 4, 2009 Low Cost Systems for Demand Generation
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pricing for a full-featured system was $597 per month—quite a bargain.
| | LEADSLOTH
JUNE 23, 2009 Inbound Marketing & Marketing Automation
Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. Their main focus has been on nurturing and scoring your existing leads. Conclusion.
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| | MODERN B2B MARKETING
APRIL 9, 2009 Demand Generation Best Practices: Thought Leadership with The LeadSloth
enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email. Make your senior sales reps more effective by sending them only sales-ready leads, based on automatic lead scoring and a lead qualification process by inside sales. Enjoy!
| | CUSTOMER EXPERIENCE MATRIX
JUNE 9, 2009 Marketo Sales Insight Expands Salesforce Access to Marketing Data
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars).
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
| | CONNECT THE DOCS
NOVEMBER 19, 2009 ClickInsights: How to make marketing messages memorable?
Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!).
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MODERN B2B MARKETING 5 Ways to Increase Webinar Attendance
| FRIDAY, APRIL 1, 2011
They are a great way to promote thought leadership and generate leads
. Using lead management
and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But registration doesn’t necessarily lead
to attendance. d like to share some of the webinar promotion techniques we’ve used at Marketo
, our top 5 ways to increase webinar attendance. Nearly all webinars have some sort of chat feature
which can be used for live Q & A. In 2009
, it was the Kindle. Pacific. Thank you. MORE >>
CUSTOMER EXPERIENCE MATRIX How Demand Generation Systems Handle Company Data: Diving into the Details
| FRIDAY, FEBRUARY 13, 2009
In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead
scores, and change which company an individual is linked to. If it turns out once you drill into details that two are missing some small-but-critical feature
, you have to either go with the one remaining or start the process again with another set of candidates. Apparently some Marketo
clients really wanted to do this, while others were firmly opposed. MORE >>
THE EFFECTIVE MARKETER Marketing Automation Catching On Fire
| WEDNESDAY, FEBRUARY 16, 2011
That points to the evolving nature of the market, and the key functions of lead
nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management
, Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. MORE >>
MODERN B2B MARKETING What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
| THURSDAY, SEPTEMBER 17, 2009
Yesterday’s Fall 2009
MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured
both B2C and B2B program tracks. focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead
Nurturing in the network lounge during the event. Instead, it should be part of your marketing mix, to enhance your current campaigns. MORE >>
CONNECT THE DOCS ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
| THURSDAY, OCTOBER 15, 2009
In ClickInsights Expert Interview Series we feature
top notch industry experts and thought leaders and get their insights, opinions and predictions. Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead
. Brian Carroll's blog B2B Lead
Generation Blog. Mac McIntosh's Sales Lead
Insights: A B2B marketing Blog. Marketo's
Modern B2B Marketing. Number of leads
? MORE >>
- B2B Content Marketing - Less is the New More? CONNECT THE DOCS | THURSDAY, MAY 27, 2010
- Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Marketing Mix: Will Online, Social Tactics Lead? DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- First Look at New Marketo Release CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 24, 2009
- First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 25, 2009
- Demand Generation Usability Scores - Part 3 CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 4, 2009
- Demand Generation Usability Scores - Part 4 CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
- Demand Generation Usability Scores - Part 2 CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 3, 2009
- OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 30, 2009
- Demand Generation Implementation Survey - Background Results CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009
- New Webinars and White Paper CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 29, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
- Marketo Releases Marketo Lead Management 3.0 WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009
- Marketo 3.0 Reinvents Marketing Automation (Again) in Support of Conversations MARKETING INTERACTIONS | TUESDAY, MARCH 3, 2009
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