Paul Gillin

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I’m Just a Sucker for Believe It or Not!

Paul Gillin

Unbelievable technology tales are featured in the new book from Ripley’s Believe It or Not! 223: Children at a school in Tokyo, Japan, had a new teacher in 2009 – a robot called Saya. Images are available, as well as interviews with people from Ripley’s or people featured in the book. Technomazing!

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

The new Dry Max line featured an absorbent gel that improved diaper efficiency while cutting materials and costs by 20%. So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.”

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Five Tips to Make Your Writing Sparkle

Paul Gillin

Former Wall Street Journal page one feature writer Bill Blundell used that phrase in a seminar some 15 years ago, and I’ve never forgotten it. The three feature articles I’ve cited above are fantastic examples of great writing. Write in Pictures. It’s the single best piece of writing advice I’ve ever had.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Twitter’s simplicity and accessibility are it strongest features. A 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3]. People can share anything and they do. Do not let that happen to you. [1]

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