LeadSloth

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Guest Post: Best Practices in Marketing Automation

LeadSloth

For instance, is it about thought leadership or feature comparisons? In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management. Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. See also her recent blog post Five B2B Marketing Surprises From 2009.