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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer. Everest had better wifi than his home in Columbus, Ohio).

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

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Best Marketing Strategy Insights of 2009

Webbiquity

Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy.

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well.

Act-On 120
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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Here’s a piece from 2009.) That’s probably correct, although it would take longer than adding those features directly. Building marketing automation features to exploit that information then becomes a lot easier than building a complete marketing automation system.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. I do expect vendors to converge on more standard social media features.

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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Can you recall a story you’ve read – 10, even 20 years ago – that featured a character you felt empathy for? Key Takeaways.