Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Directive Agency

OCTOBER 28, 2023

The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. Demand generation agencies excel in this by crafting strategies that tap into the needs of future customers and converting them into brand loyalists. Today’s demand generation is a refined process, backed by data and technology.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. These are dynamically generated ads that populate with information based on an individual’s travel interests. Creating a detailed FAQ page is a great way to do this. . The travel industry is booming.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

SpotMe Blog

JUNE 13, 2023

Best pharma event management companies FAQ: Choosing the right partner for you So you’ve decided you need additional support from a pharma event management company and need to find the one that will help bring your vision to life. While planning an event yourself may seem easy, for pharma events, it’s best left to the professionals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son. All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 7, 2010

But, let’s say he’s only generated 20 million views. If not then people need to take a deeper look at his claims and ask some serious questions. link] jaybaer You raise a fair point. I have found Scott to be exceptionally ethical in every way. Does that really impact the value or validity of what he’s teaching?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. It makes sharing simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 17, 2010

The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Over the past 30 days, it was approximately 10%. Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 11, 2010

But, in short, here is where this notion that the App Store is going off the rails is pretty baseless: – 280 million apps were downloaded from the App Store in December alone, generating $250 million in revenue. (I In December, that meant $175 million in revenue to developers. All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 24, 2010

We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless. We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. But that’s not the intention at all. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. 18 social media quotes jay baer View more presentations from Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. And of course product improvement ideas are important. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. Yes, bills need to get paid.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. This focus on specificity rather than generality applies to business development, too. Don’t show up saying “we want to be your agency.&#

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 20, 2010

link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google? The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. You’re a non-profit hoping to take your social media engagement to the next level? Think out a policy and develop a strategy! [.] Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. 16% of consumers drove 80% of the impressions. I'm flattered and accept.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? How much photo and video content appears? Content from your competitors? Understand Your Frequency Schema The key to a content ladder is organizing your rungs. All rights reserved.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# January 27, 2009 Posted by John Furrier in Technology. Adverthinker » links for 2009-05-01 [.] What other social media fallacies do you have?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 Extra resources are important.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

JUNE 11, 2010

People think the sense of entitlement in the younger generation is a problem. (I I think that this country and the world is full of as Tony Robbins says–Urgency Junkies. And now with the transparency of the web it's become overwhelming as everyone tries to keep up and one up. But I believe the real epidemic is Instant Gratification.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. disclosure: RowFeeder gave me a free account to play with for a few weeks) The RowFeeder reports are extremely easy to generate. The standard charts and graphs are entirely useful. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JULY 22, 2010

Does More Than Test the Social Waters: Like all long term relationships, building real connections with customers requires a certain level of commitment, and each of the three businesses above are clearly willing make the investment. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JUNE 3, 2010

It seemed that creating and editing these beastly things would always be a complex and expensive task until the arrival of the first online form generators, of which Wufoo was one. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off. Why is Wufoo special?

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

FEBRUARY 25, 2010

Without that passion internally, there's no chance of generating the spark between brand and audience. [link] (via @jaybaer) susanbaier … which brings up a nice point about ensuring that your employees are fanatically enthused about what your company does. link] Promotional Products Great post Susan! All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. All rights reserved.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

APRIL 8, 2010

Setting up multiple iPods on an iMac or PC was never easy either until later generations. USB and external memory slots = giving up a little control. randygiusto yeah, interesting non-multi-user experience. I hadn't thought of that. link] Dan Birlew Thanks dude. All rights reserved.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JULY 13, 2010

(And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. Don’t cheat them of that opportunity. (Oh, All rights reserved.

Social Media 138

Social Media Media PR Webinar Metrics 138