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| | CHRIS KOCH
JUNE 26, 2009 [2009, Facebook] Three steps for B2B marketers to build a personal social media presence
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. Social Media B2B. B2B Social Media. Monitor. CMO 2.0
| | CUSTOMER EXPERIENCE MATRIX
JULY 16, 2009 [2009, Facebook] Alterian Pushes Into Social Media Management with Techrigy Acquisition
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. What really impresses me is that Techrigy is a serious social media monitoring solution. Others are sure to follow. Sparingly. billion entries.
SEPTEMBER 8, 2011 | HUBSPOT
[2009, Facebook] 5 Golden Rules for a Successful Location Based Marketing Campaign
FEBRUARY 21, 2011 | WEBBIQUITY
[2009, Facebook] Best Email Marketing Tips, Tactics and Metrics of 2010
DECEMBER 21, 2010 | LEAD VIEWS
[2009, Facebook] B2B Social Media Marketing –Is it relevant?
DECEMBER 1, 2010 | B2B MARKETING ZONE POSTS
[2009, Facebook] Top 60 B2B Marketing Posts and Hottest Topics November 2010
SEPTEMBER 30, 2010 | DELICIOUS B2BMARKETING
[2009, Facebook] Get the Most Out of Twitter Hashtags
FEBRUARY 16, 2010 | GROW - PRACTICAL MARKETING SOLUTIONS
[2009, Facebook] Research shows fastest-growing businesses pile on to the social web
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| | B2B MARKETING SAVVY
SEPTEMBER 17, 2009 [2009, Facebook] Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion
Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Facebook: 300 million active users, 122 million visits/day. Certainly consumer brands are early adopters, but the B21B aspects of social media networking are fast gaining traction. Wikis: developerWorks. Forums: developerWorks.
| | DELICIOUS B2BMARKETING
JUNE 30, 2009 [2009, Facebook] Rick Short Explains How to Turn Staff Into Prolific Bloggers
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong. and Italy.
| | CONTENT MARKETING TODAY
AUGUST 11, 2009 [2009, Facebook] Why Your Small Business Needs to Measure Its Return on Social Media Investments
It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley.
| | MODERN B2B MARKETING
APRIL 9, 2009 [2009, Facebook] Demand Generation Best Practices: Thought Leadership with The LeadSloth
Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Inbound marketing is about social media like blogging, Twittering and Facebook to connect to more potential prospects. One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. That's why I'm glad I had the opportunity to meet Jep Castelein , author of. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. You can also follow Jep on Twitter ( @jepc ). Enjoy!
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B2B MARKETING SAVVY | MONDAY, OCTOBER 5, 2009 [2009, Facebook] Corporate Social Media: the Legal Dilemma
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 2-3 minutes) A previous ScoopD blog post illuminated the emerging dilemma for marcom practitioners driving their companies to social media best practices; namely the appropriate role of legal approval in the social media communications process. As often happens in today’s social media, the post opened up a whole can of virtual and viral worms. So where is the middle ground? Welcome! MORE >>
DELICIOUS B2BMARKETING | THURSDAY, JULY 9, 2009 [2009, Facebook] Strategic Guy: Three Phases of Social Media Maturation
skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. From start-up to execution and now ROI evaluation, we have lived the maturation of social media and digital public relations programs. It was during one of these discussions at a Starbucks tucked in a corner of a shopping mall in Washington, DC that a client helped define the three phases of a social media initiative. MORE >>
B2B MARKETING BLOG | MONDAY, JUNE 8, 2009 [2009, Facebook] Creating an Online Newsroom
Use an AddThis tag to allow visitors to easily share your news through RSS feeds, Digg, MySpace, Facebook, and more. Add feeds from your corporate blog and/or Twitter account to keep all your social media efforts connected. How to Promote a Business Using Social Media Marketing. Article provided by wikiHow , a wiki how-to manual. from wikiHow – The How to Manual That You Can Edit. Today’s online newsroom can be a high-value, low-cost springboard to media coverage. Steps. Identify what type of visitors will frequent your newsroom. Make the newsroom easy to find. MORE >>
LEAD VIEWS | TUESDAY, DECEMBER 21, 2010 [2009, Facebook] B2B Social Media Marketing –Is it relevant?
As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Social media marketing has three important aspects. Wonder why? MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 16, 2010 [2009, Facebook] Research shows fastest-growing businesses pile on to the social web
brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. 500 was outpacing the Fortune 500 companies in their use of social media. And in 2009, it was 45 percent versus 22 percent fo the Big Boys. . This research shows that social media has penetrated this part of the business world with tremendous speed: . This was a new question for 2009 and the first time I have seen this kind of data. Share this on Facebook. companies. . Interesting! . Digg this! MORE >>
- [2009, Facebook] Get the Most Out of Twitter Hashtags DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
- [2009, Facebook] Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- [2009, Facebook] 5 Golden Rules for a Successful Location Based Marketing Campaign HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
- [2009, Facebook] Best Email Marketing Tips, Tactics and Metrics of 2010 WEBBIQUITY | MONDAY, FEBRUARY 21, 2011
- [2009, Facebook] how to use social media - lessons from ama digital conference THE EFFECTIVE MARKETER | SATURDAY, MARCH 7, 2009
- [2009, Facebook] Challenges in Everyone in Your Company being Social BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 8, 2009
- [2009, Facebook] Demand Generation Vendors Offer Few Social Media Applications CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2009
- [2009, Facebook] My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
- [2009, Facebook] Best of 2008: Social Media Optimization, Part 1 WEBMARKETCENTRAL | MONDAY, APRIL 6, 2009
- [2009, Facebook] How to Create a Social Media Marketing Strategy WEBMARKETCENTRAL | TUESDAY, MARCH 24, 2009
- [2009, Facebook] Revisiting PR Firms and Social Media PR MEETS MARKETING | THURSDAY, MARCH 12, 2009
- [2009, Facebook] High Points on the Social Media Landscape WEBMARKETCENTRAL | TUESDAY, MARCH 10, 2009
- [2009, Facebook] The 4 C's of Social Media WEBMARKETCENTRAL | WEDNESDAY, MARCH 4, 2009
- [2009, Facebook] Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs” PR MEETS MARKETING | THURSDAY, FEBRUARY 19, 2009
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