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| | CHRIS KOCH
JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence
Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Transfer Twitter relationships to LinkedIn and Facebook. Facebook is quickly crossing over to business from its beginnings as a personal network.
| | B2B MARKETING SAVVY
SEPTEMBER 17, 2009 Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion
Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Facebook: 300 million active users, 122 million visits/day. Cisco: •Twitter: CTO has ~1 million followers; multiple other accounts •Facebook: Fan page + Group opportunities •Blogging: twelve corporate blogs. Wikis: developerWorks.
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| | CUSTOMER EXPERIENCE MATRIX
JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition
This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Others are sure to follow. Sparingly. billion entries.
| | DELICIOUS B2BMARKETING
JUNE 30, 2009 Rick Short Explains How to Turn Staff Into Prolific Bloggers
Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. Wrong. Move on.
| | B2B MARKETING BLOG
JUNE 8, 2009 Creating an Online Newsroom
Use an AddThis tag to allow visitors to easily share your news through RSS feeds, Digg, MySpace, Facebook, and more. Article provided by wikiHow , a wiki how-to manual. from wikiHow – The How to Manual That You Can Edit. Today’s online newsroom can be a high-value, low-cost springboard to media coverage. But, nearly 40% of journalists say it’s difficult to locate the information they need on corporate Web sites, according to a recent survey by The Bulldog Reporter. Steps. Identify what type of visitors will frequent your newsroom. Make the newsroom easy to find.
| | B2B MARKETING SAVVY
OCTOBER 5, 2009 Corporate Social Media: the Legal Dilemma
Within these boundaries, they are charged to maximize all facets of social media for the company good … blogs, tweets, FaceBook and even virtual reality. We call upon the wiki-power of the blogosphere for the answers. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Welcome!
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DELICIOUS B2BMARKETING Get the Most Out of Twitter Hashtags
| THURSDAY, SEPTEMBER 30, 2010
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Join Us! How about #bizducks instead? MORE >>
THE EFFECTIVE MARKETER how to use social media - lessons from ama digital conference
| SATURDAY, MARCH 7, 2009
Just as a sidenote, I thought ironic the fact that for a “digital marketing conference that focused on social media (blogs, wikis
, twitter, facebook
, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki
, or a discussion forum on their website where attendees could continue the conversation. This entry was posted on Saturday, March 7th, 2009
at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized. You can follow any responses to this entry through the RSS
2.0 The guy really knows his stuff. MORE >>
FEARLESS COMPETITOR My Company is Blogging and Tweeting: So Now What Do We Do?
| WEDNESDAY, JUNE 17, 2009
Oliver Young, of how business technology buyers use social media was a wake-up call for B2B marketers, and I think her insights below provide much needed perspective for any marketer looking to better understand B2B social media: Q: I’ve had this experience, and I’m sure you have it all the time – an experienced B2B marketer comes up to you and asks “I keep hearing about social media, Facebook
, Twitter and all that. Business buyers get hundreds of emails a day and then there’s Twitter, Facebook
and everything else that contributes to information overload. Is that right? MORE >>
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