Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Lo-fi social media content is personality-driven social media content that has low production value. It was a massive risk, but one that paid off.

Content 109

Content Advertising Agencies Social Media Webinar Metrics 109

Zoominfo

JUNE 30, 2019

Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles. Short-form content such as short videos and slide presentations. Influencer Types: Media: An ongoing, always-on relationship with top media stakeholders.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. In 2014, Mark Traphagen predicted that "Google+ the social network and user data infrastructure of Google is not going away" and "the Google+ project has been an incredible success because it drove the unification of Google products.".

Social Media 95

Social Media Social Marketing Planning Media 95

Brandpoint

JANUARY 23, 2020

Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. Read about Larry’s philosophy on productive unicorns… trust us. He’s a contributor at CNBC, Inc. Brad Geddes. Andrew Lolk.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009.

Education 92

Education Brand Identity Branding Marketing Management 92

Martech

FEBRUARY 24, 2022

With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream. AR is now a tool, not a toy. It drives real value for marketers, advertisers, and their customers.”

Planning 128

Planning Advertising Agencies Paid Search Agency Mobile Advertising 128

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

BuzzSumo

SEPTEMBER 20, 2019

Between GDPR updates and falling reach on Facebook, marketers are in a tailspin. Now more than ever, we need to know what types of posts draw attention on Facebook, and we need to build our strategies around them. Facebook’s algorithm changes simply reinforce the need for quality content. What do you think about [topic]?

Social Media 95

Social Media Social Marketing Conversion Media 95

ClickZ

JULY 2, 2019

It doesn’t have the scale of Facebook, nor does it have its scandalous reputation. Brands have always been able to curate boards to reflect their personalities and product lines. With that data, the brand learns enough about people to make recommendations, populating personalized boards with product pins. But maybe you should.

eCommerce 105

eCommerce Brand Identity Branding Curation 105

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Valasys

FEBRUARY 4, 2020

Marketers will now be able to create & launch campaigns instantly for audience targeting, even in previously unavailable destinations such as Google, Facebook, Twitter, Pinterest & Snapchat. NetWise was founded in the year 2009. LiveRamp provides an identity platform to deliver innovative products & exceptional experiences.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. The duck has 165,000 facebook fans in the US. More recently even Twitter mascots have been showing up as a company’s public face. The good ones are those that you don’t even think about until you decide to wear your marketer hat. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. After being picked up by local media and sports commentators, fans raved about the new jersey. They asked fans to vote on a phrase to be printed on the shirt that would evoke how the fans feel about their beloved team.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Content Standard

NOVEMBER 2, 2018

One of the most prominent algorithm upsets occurred earlier this year when Facebook shifted the rankings of branded content to “make [its] News Feed more about connecting with people and less about consuming media in isolation.” In 2009, we began to see major changes in the complexity of the algorithms.

Social Media 110

Social Media Media Word of Mouth Content 110

Adobe Experience Cloud Blog

JUNE 29, 2017

The initial concept was that budget-strapped startups needed to use unconventional tactics to achieve an ideal product/market fit and progress to driving mass user adoption. To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory.

Startups 134

Startups API Budget Programs Lead Ranking 134

Conversica

OCTOBER 28, 2019

Automating the routine, repetitive but important tasks that typically plague workforce productivity and performance, can elevate customer-facing teams to unprecedented heights. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. About Conversica. Media Contact for Conversica: Deborah Mullan.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. Meanwhile, Facebook rose from 12.2%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

OCTOBER 26, 2015

Use Webinars to Sell Your Products. I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). The next step is to automate them and use Facebook ads to funnel targeted customers—a game changer for my business. Write a Book.

Top of Funnel 157

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 157

B2B Marketing Traction

JUNE 28, 2012

Blog Post Categories Should Mirror Your Products and Services. I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. So, I created categories for Facebook and LinkedIn. As I wrote more and more blog posts, I began to add categories based on reader demand.

Social Media 100

Social Media Blogger CMO Privacy 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Hubspot

JANUARY 27, 2015

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

Hubspot

OCTOBER 17, 2018

By the time it burst onto the scene in 2009, Uber was not the first ridesharing company, but it was the largest and most successful, beating out pioneer Sidecar for eventual market domination. Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Get people to buy our products! 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. If you want viewers to quit scrolling through their Facebook news feeds and focus on your video, you need to make the first few seconds enticing enough for the viewer to watch the rest.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Tweets, LinkedIn and Facebook status updates. Press releases.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Odds are that someone may eventually buy the product or service. Effective marketing is about generating sales. Give away free stuff. Can free stuff sell?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Marketing Insider Group

JULY 27, 2015

This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. How do you go from product-centered to story-driven content marketing then? You need to change your way of thinking from “Here’s what our product can do” to “Here’s what you can do with our product.”.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Writing on the Web

JANUARY 26, 2011

In terms of US-Mexico trade, in 2009 Mexico had a positive trade surplus of $55 billion dollars against a negative deficit of $55 billion for the United States, showing that the NAFTA agreement has now began to work more for Mexico than the United States. Share this on Facebook. Crime in Mexico. per 100,000 inhabitants.

Digg 100

Digg Wikipedia Buzz Blogger 100

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Are tweets more important than Facebook shares? Should you care more about Digg submission than about comments?

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Convince & Convert

JULY 16, 2013

On Facebook or Twitter, people might mention a brand in passing or even make a direct recommendation, but they almost never buy anything. I started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter. With search, email, and pay-per-click, purchases establish consumer intent.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized.

Conference 100

Conference Social Media Work Management Marketing Budget 100