The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Or you try to stay away from it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Biznology

SEPTEMBER 25, 2012

You can cross-promote these natural allies and compatriots or other funnels, such as email lists, blogs, Facebook Pages, Tumblrs, Pinterest, and Google+ — each of which will take just about as much time and energy as Twitter does if you don’t cheat and cut too many corners — though there are ways to make things much more efficient.

Business 80

Business Twitter Work Management Social Media 80

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. If you have a blog, look at the number of comments left by your readers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. This is where I personally coach you to solve whatever marketing challenges that are holding your company back. My one-on-one DiY Marketing Coaching is tailored to your needs.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

I’m assuming you want your business blog to be more than just a personal journal. An incredibly successful and popular recruiting slogan was used for over 20 years until it was retired in 2006. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Conversica

NOVEMBER 11, 2019

Personalization ONE awarded Conversica with a 2019 Rele Award for Data Science, AI and Intelligence Platform and named the company as a finalist for Personalization Tech Solution of the Year. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. About Conversica. Conversica.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Content Marketing Web 2.0 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Hubspot

APRIL 1, 2018

Big brands are often hard-pressed to do something ground-breaking when they're already so big. The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. Coke: Share a Coke. So, what did Coca-Cola do to appeal to the masses? The Lesson. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Meaning, a brand (or person) could benefit by leveraging the crowd. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

OCTOBER 18, 2018

1456: The Gutenberg Press publishes the first book ever: the Bible. 1800s: The Penny Press arrives in the U.S., 2000s: Social media sites like Facebook and Twitter emerge, as does blogging. 2000s: Social media sites like Facebook and Twitter emerge, as does blogging. Here are some highlights. Amazon releases Kindle.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Provide “share this” buttons to Facebook and Twitter as a minimum 22.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. That means incorporating paid social on LinkedIn, Facebook, TikTok and whatever’s next. B2C paid social ads are often more personalized, focused on the mobile experience, and target everyone involved in the purchase. So how exactly do you personalize ads for B2B?

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

ConvertKit

NOVEMBER 23, 2020

Austin the poet wrote web content, press releases, white papers, social content, and brand guides. It was April 2009 and the country was in a recession. I watched folks build up these huge Facebook groups and then didn't have an effective way to monetize them. I felt so conflicted – because I loved it. And he did.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. . --> Suppliers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 8, 2011

But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. If you make an error, you won't get as much backlash as if you were just starting out with Twitter or Facebook. Get more points for sharing your check-in on Facebook."). It was fun. What Happens After Check-In. "We

Rules 28

Rules Campaigns Work Management Marketing Management 28

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Optinmonster

DECEMBER 11, 2019

And yet, at its peak in 2007, MySpace was valued at roughly $12 billion before it was overtaken by Facebook which then reigned king for several years. Specifically, the platforms we’re looking at are: Facebook. Facebook ads. Facebook has over 1 billion active users every day. Sorry MySpace, you didn’t make the cut.

Social Media 95

Social Media Paid Content Media Business 95

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). The only problem I've encountered is the trepidation associated with personal blogs. Maybe that will one day happen to social media.we

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Hubspot

JANUARY 28, 2013

Whether it's you or a colleague, do not press the "Publish" button until you've confirmed any facts are actually true. Make the correction in your content, and thank the person who found the error. If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009.

High Quality Lead 28

High Quality Lead Advertising Agencies Content Deliverability 28

Hubspot

APRIL 18, 2019

The service hit its million users milestone by April 2009 , doubled to two million only five months later, and to three million just two months after that. They also received a referral link to share via email, Facebook, and Twitter. In fact, we just hired our first marketing person, but he doesn't begin until next week.".

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Eric Mower + Associates

NOVEMBER 29, 2018

The news usually breaks before we have a press release drafted or a statement written. For public relations professionals, it signaled the death of the news cycle, the deadlines when morning and evening newspapers went to press and the 6–7 p.m. But it was 2009 when we entered a new age that showed us what fast truly looked like.

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Cable Public Relations Press Television marketing 80