Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Webbiquity

JULY 6, 2010

At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. The One Effective Use of Facebook for B2B Marketing. Best Social Media Stats and Market Research of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Convince & Convert

AUGUST 8, 2012

Yes, their social media efforts started small and with a core team of people , some of whom report sitting at home with their smartphones checking Twitter and Facebook accounts at night. I have personally long appreciated KLM’s creative social brand campaigns and have been repeatedly impressed by the engagement they are able to drive.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What’s a Facebook fan worth? June 8, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” In 2009, when I began my career managing social media marketing for clients, it was very simple. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

B2B Marketing Savvy

AUGUST 25, 2009

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Would like to other professionals weigh-in on this, focusing here on the B2B consequences rather than consumer or personal use. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Meaning, a brand (or person) could benefit by leveraging the crowd. Their magic?

Social Media 115

Social Media SEO Marketing Websites PR 115

Outgrow

SEPTEMBER 30, 2022

Aging of platforms like Facebook and Instagram. And then went back in 2009, when I discovered Moz, Whiteboard Fridays with Rand Fishkin, and the beginner’s guide to SEO and all that stuff. Dan Shure: I think a lot of these updates for Google are PR, in other words. How acquiring SEO knowledge can change your life.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Personalization. Personalization has become very important in many different aspects of the travel industry. Advertising is no exception to the personalization needs of travelers today.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

EveryoneSocial

JANUARY 6, 2019

We didn’t get enough attention on our Facebook/Twitter/LinkedIn profile, so we decided to move to a different platform.”. in 2009 when this question was first asked (via Forbes ). Plus, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. Weber Shandwick ).

Social Media 80

Social Media Media Marketing Budget Creation CAN-SPAM 80

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Biznology

NOVEMBER 22, 2016

When I wrote for AdAge , back in the day, circa 2008-2009, they did the most delightful thing, though I don’t know how SEO-aware or SEO-focused they were about this. Blog content, not ephemeral tweets or facebooks. Everyman is where it’s at. And though only.4% 4% ever made it into my portfolio, 250x that had potential.

SEO 80

SEO Content Marketing Planning Content 80

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I’ll be back in a couple weeks. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Biznology

FEBRUARY 10, 2017

I graduated from college in 2009 and found myself in a tough economic environment. Leading this work was a huge opportunity for me to build a team and help advance our capabilities—our work on social is more personal, more engaging now, and our team is doing really cool things. Welcome Kerry! Like this post?

Social Media 80

Social Media Paid Search Agency Advertising Agencies Media 80

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. But what metrics are really most appropriate for social media measurement?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #ConvinceandConvert [link] Face to Facebook RT @jaybaer Would You Try It With a Fox? We measure it (personally and professionally) quantitatively not qualitatively. Im Jay Baer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. But until then, I can’t not participate as some sort of personal protest. “ Your Content Stinks!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

MAY 11, 2018

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Features differ per plan and include campaign management, media asset creation, and even a dedicated PR team. They fund everything from personal health needs to politics and even trips. Best Crowdfunding Sites. Kickstarter. Crowdfunder. Experiment.

Product 85

Product Business Best Practices Startups 85

Biznology

SEPTEMBER 25, 2012

You can cross-promote these natural allies and compatriots or other funnels, such as email lists, blogs, Facebook Pages, Tumblrs, Pinterest, and Google+ — each of which will take just about as much time and energy as Twitter does if you don’t cheat and cut too many corners — though there are ways to make things much more efficient.

Business 80

Business Twitter Work Management Social Media 80

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. link] awnpromo Once again, a very compelling arguement for using Facebook!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall).

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

DECEMBER 6, 2016

” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., I personally feel like Canva is the better option for quick projects, but Snappa may offer more freedom to create graphics when I’ve got plenty of time on my hands.” B2B PR Sense Blog.

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149