m not in any way saying that if you’re in a market relationship, you cannot be fun, engaging, and interested in a person’s family and personal life. They may be engaging, personable, and friendly, but there’s no awkwardness when they try to educate or guide our buying behavior, as we know from the start that it is a market relationship, and an ultimate goal is business. We have each seen examples of enthusiastic PR teams suggesting that we try to get everyone we know to pass along a great press release to their friends on Facebook. MORE >>

In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them. During out conversation we talk about the risks of mixing the professional with the personal, about the danger of “blurting&# in 140 characters or less, and about how we are quick to label and categorize others. Mark Palony speaks with Albert Maruggi about the risks of mixing the professional with the personal in social media. Nor can we know how many will no longer consider doing business with him. MORE >>

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. There are two rivers of content at conferences. CEOs Use Social Media More than Other Buyers. MORE >>

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon! Maybe. Give away free stuff. Maybe. MORE >>

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Inbound Marketing Automation. MORE >>