Trending Sources

Facebook MythBusters

Buzz Marketing for Technology

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. No one has ever analyzed 117 million records in Facebook and the results are surprising! Tags: Facebook Me neither!

Personal time versus social media time: Something has to give

grow - Practical Marketing Solutions

Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). ” In 2009, we were just entering the grip of the recession. At the same time, we were seeing the explosive growth of blogging, Facebook, and YouTube. Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). This is how we met. This is it.”

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. So try to direct them to someplace on your Facebook Fan page.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Thanks to everyone for their support in 2009!

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

Stats 83

7 Key Steps to Facebook Growth

Vertical Response

If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there. Have any Facebook growth tips of your own?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong.

Personal Brand Organization Tips

Buzz Marketing for Technology

Ok so you are comfortable with getting your personal brand out there on the web. Here are a few tips for keeping your personal brand clean, organized and synchronized. Plus I also use Tweetscan for twitter mentions and Samepoint for comment mentions all sent directly to a personal brand folder in my Google RSS Reader. Tags: Personal Branding Here is how.


Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. When I wrote the first edition of  The Tao of Twitter  in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.” Thinking like a media company. The content chalupa.

P2P 115

12 Revealing Marketing Stats About Facebook for Business


Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I see some real potential here for business owners.". Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between? To read the whole lot of 'em, check out our latest free Facebook ebook, 47 Handy Facebook Stats and Charts. That's cool.

Stats 36

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. Facebook Marketing. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook is a Personal CRM for Baby Boomers by iMediaConnection. and ROI. Urs E.

Personal Brands RULE on Social Networks

Buzz Marketing for Technology

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. But on Facebook that interaction is relatively low and un-engaging. Building and allowing personal brands to flourish is important to having a strong Social Brand. It’s the sum total of many personal brands that make up that experience people have with your brand on Social Networks like Facebook.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

Between 2009 and mid-2011 I could see a definite shift toward a more confident and authoritative voice. If the Beatles ran Facebook. Between 2009 and mid-2011 I could see a definite shift toward a more confident and authoritative voice. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. The firsts.

The Medium is the Message: B2B Marketing, Social Media, and Conversation Context

Digital Body Language

wrote recently about our Facebook B2B marketing strategy , which leveraged the context of the Facebook medium to guide the message being delivered. Facebook carries a very social vibe, and our goal with our Facebook strategy is to keep our conversations relevant to that context. Tags: Facebook LinkedIn Social media It is the same in social media.

Pinterest and Facebook: A Foreseeable Rivalry for Retailers?

WindMill Networking

With a concept that more or less reminds you of a more category-focused Tumblr, you’d think it wouldn’t catch on quickly.  It actually didn’t, as its rise to fame was slow but sure , starting from its humble beginnings in Thanksgiving of 2009. While Facebook undoubtedly still remains the King of the social media scene, its growth has seemingly slowed.  Facebook Pinterest

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

should have known that marketers talk first and listen later. I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself. Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment.

Facebook Launches 'Interest Lists' (Why Marketers Should Care)


Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. that Facebook recommends, or search for people/pages to add on their own. interesting.

Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

Anything a sales person does MUST impact one of those. When it comes to your customer analyze EVERYTHING, their markets, their strategy, their competition, their reasons for doing what they do, the solutions, the timing, the results, the plans, the people, the motives and then ask WHY, why are they doing it that way, why that approach, why that strategy, why that person WHY.

Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

Some of the tools let you define the types of comments or conversations that deserve a response, flag them, and route them to a designated person for action. Most of the tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. At its most basic, social media monitoring starts with what is known as the “vanity search.” Assign a response. Track propagation.

Using LinkedIn to Gather Industry Intelligence

Savvy B2B Marketing

Study individuals' profiles - Once you have a list of individuals you'd like to target, go to each person's profile and see what you can learn. Some people keep their entire profile "open" for viewing, and for those who do, you can learn quite a bit: the person's connections, the Groups they belong to, the events they're attending and even the books they're reading.

Using LinkedIn to Gather Industry Intelligence

Savvy B2B Marketing

Study individuals' profiles - Once you have a list of individuals you'd like to target, go to each person's profile and see what you can learn. Some people keep their entire profile "open" for viewing, and for those who do, you can learn quite a bit: the person's connections, the Groups they belong to, the events they're attending and even the books they're reading.

Why you need to build your Social Capital?

Buzz Marketing for Technology

Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! Tags: Facebook social media But this is just a look forward – what about a look backwards? And what does this mean for our future?

Best of 2009: Social Media Marketing, Part 1


Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media resolutions for 2009

Leader Networks

The holidays have come and gone – and 2009 starts a new year full of resolutions and hope to do things differently, to make changes – subtle and dramatic alike. Through social media, we have the ability and tools to truly engage with others –personally and professionally but the true power lies within us to make use of these tools in meaningful ways. These are some simple ways to start 2009 off with practical steps to using social media to keep your connections alive and well. We took time to laugh and love, time to send well wishes and share experiences with each other.

Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. Facebook also overtook Google in page views just recently. Share this on Facebook.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

If you delved into the content of what is being said, how many would say they would 1) hire your company; 2) never work with your company again or 3) are neutral.  . I’m making a huge assumption that each person is a potential customer regardless of their company affiliation and title. For example, there are over 589,000 fans on the Skittles Facebook page. If I assumed that each person bought at least one Skittles product that cost $0.75, then the potential value would be $448,500.  . By noblelgnoble via flickr. efforts? Measuring Positive and Negative Reactions.

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

The total I am reporting represents the new value I created for Amachi by establishing an effective social media presence and creating new connections that did not exist prior to the time I started blogging in 2009. But nevertheless, about one-third of the donors were people who do not have a personal relationship with me, which is pretty cool. In short, it usually doesn’t work.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

believe that the next "big thing" will be a greater sense of personalization and location-based offerings. 2009 was about learning social media.    Scott Abel They will (in 2010) increasingly begin moving toward providing personalized, location-aware, device-independent content (content that can be formatted on-the-fly for whatever device the user needs/wants to use - iPhone, laptop, print, etc.) Looking back at the 2009 predictions published in this space last year, I think we have a long way to go.   No kidding!  Seth Godin. mindset.

Best of 2009 (So Far): Social Media Marketing, Part 4


by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?

Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will.

E-Quip Blog: Lead with Personal, Not Positional, Power


Lead with Personal, Not Positional, Power. Compelling others to do something because youre the boss can certainly get results, but they fall well short of what could be achieved by leading with "personal power." What is personal power? Key attributes of personal power include: Likability. Do you lead primarily by personal power or positional power? Expertise.

We CAN be Civilized!

Phoenix Rising

Business priorities are questionable, personal lives are filled with violence and disrespect.  Last week my dear friend Dixie Dynamite (Dixie Gillaspie for those who haven't felt the power) sent a request out to FaceBook friends. Then more blogs came along, and more FaceBook wall posts and Twitter requests. Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Quite the 8 year old.

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

asked some of my friends on Facebook and the general consensus was that they wanted me to write a reflective piece on what I have learned, my expectations when I wrote post number one, and the challenges of success. Jenn Whinnem — Jenn is a passionate young woman and her firey posts caught my attention back in 2009. This is my 1,000th post on {grow}. Who was here first? In fact.

CPA 85

YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

WindMill Networking

You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog. Reasons to Start Blogging in 2010 As 2009 comes to a close, we start reflecting. Hey, it’s 2010, so it’s time to shake things up a bit. Today I continue to expand my horizons, and hopefully yours, by talking about YouTube. No, I [.] Related posts: 7 Reasons Why Every Professional Should Be on LinkedIn If you are reading this you hopefully already have. Young Entrepreneurs: 5 Reasons Why You CAN & SHOULD Leverage LinkedIn!

Market Relationships, Social Relationships, and B2B Marketing in Social Media

Digital Body Language

However, it is when we attempt to merge the two that awkwardness can result. I’m not in any way saying that if you’re in a market relationship, you cannot be fun, engaging, and interested in a person’s family and personal life. Tags: Facebook LinkedIn Social media Twitter B2B Marketing Obviously a very awkward moment, and entirely the wrong thing to do.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  Personal Profile Tips and Tricks. 10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. General Marketing.

Why Your Small Business Needs to Measure Its Return on Social Media Investments

Content Marketing Today

By contrast, within just a few years, Facebook, LinkedIn, and Twitter now represent the concept of social media marketing for small organizations–even if they’re not very sure whether and how to use either one of them. Naturally, she wonders how much time she should devote to her website, a blog, and now Facebook, LinkedIn, and Twitter. It must reduce costs.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. Marketers are seeking to break into several social networking sites, such as Facebook , LinkedIn and MySpace. News: You can submit article links, like Facebook Share, that are relevant to the groups. To summarize, my company seeks to reach business-to-business marketers.

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. Now Facebook boasts one of the highest web traffic numbers and Twitter has become a news source re-broadcast on network TV news stations. Facebook claims over 400 million active users. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010.

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

Rick has had a successful law practice for more than two decades but has transformed his business through social media — nearly 75 percent of his customers now come from Facebook. Like most people, Baker discovered the personal fun and connection of social media before it dawned on him that it could be used for business, Richard Baker. Legal. Financial. Pharmaceutical. Legal.

Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials

PR Meets Marketing

and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd.  . I’m just amazed at how much Dan has done all by the age of 25!  . Personal Branding – Not Just for Millennials. Me 2.0 is book that highlights Dan’s success in personal branding, providing a blueprint for identifying, creating, and harnessing the key elements of a personal brand. Three Questions for Dan. 1) Your book gives a lot of advice on personal branding. Personal branding is all about the individual.