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how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. You can leave a response , or trackback from your own site. Otherwise it’s just buzz. How will we measure success?

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. In the later stages, supplier Web sites and catalogs are the most important information sources. Post them to a site like slideshare.net.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Next week, Oct.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Find me there and say hello.