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How to Break the Rules and Create Great Content

Convince & Convert

unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. He’s known for his sarcastic tone as he points out brand fails on Twitter. When he started on Twitter in 2008, he thought it was stupid.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

More recently even Twitter mascots have been showing up as a company’s public face. The duck has 165,000 facebook fans in the US. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! That’s what makes them memorable.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License. Theme: Contempt by Vault9.

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inbound marketing training for free

The Effective Marketer

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.)

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how to use social media - lessons from ama digital conference

The Effective Marketer

Albert Chen, from Google , flew directly from Boston to our cozzy Florida weather to grace us with his presence and gave a thoroughly entertaining presentation discussing what Google Can Do for You. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.