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Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

When we think of Sales 2.0 we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn?  The biggest mistake I see sales executives and reps make is to fear social media or dismiss it as a time waster.  We can now point to many examples of social media contributing to a sales manager's monthly quota or filling the pipeline with qualified leads.   We sales people are also susceptible to making the same mistakes in social media that we make face-to-face, on the phone, in e-mail, and any other communications: we talk before we listen. 

8 Essential Elements of Demand Generation

Fearless Competitor

He said they all suffer from the same problem — a lack of sales-ready leads. Post links in Twitter, Linkedin and Facebook. Lead nurturing. Lead nurturing is the key. Lead scoring and sales hand-off. How do we know which of our leads is ready to talk to sales? This is where Twitter , Facebook, Linkedin etc. Search for and connect with leading minds. Find New Customers helps businesses craft marketing campaigns and marketing programs into lead generation to find and acquire new customers , as salespeople need sales-ready leads.

6 Marketing Tips from the Fearless Competitor

Fearless Competitor

Twitter, FaceBook, Linkedin, StumbleUp, FriendFeed. Set a basic rule “Don’t be stupid.&#  But by using your whole team, you can generate vastly more links and content, speeding up your flywheel. “Lead Generation made simple&#  He’s also author of the highly acclaimed white paper, How to Find New Customers and the co-author of Prospect-Driven Marketing. Services including universal lead definition , target account definition, value proposition, lead nurturing , lead scoring , appointment setting and more. Calls to action.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

The idea for the interview came from our own ambivalence at about social media – we started experimenting with blogging and using Twitter for business in late Q4, 2008 but I, like so many other B2B marketers I meet, wanted to get the “big picture” perspective on the B2B social media opportunity from one of the leading researchers in this area. Laura Ramos: Today, most of the B2B social media is buzzing around the front of the sales funnel – about driving awareness. Tags: Marketing Social Networks lead generation sales funnel ShareThis.

Interview with The Funnelholic

Digital Body Language

Craig is a great guy, fun to chat with, and smart as a whip when it comes to the challenges of managing the top of the funnel. Facebook continues to have great 1-to-1 relationship capabilities, and LinkedIn has a ton of potential in this area. There have even been recent reports of teens leaving Facebook. They don’t drive leads and cost a lot of money. especially now).


87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). Not at all. hours.

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70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). Not at all.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


by B2B Lead Roundtable Blog. Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. What to do? But 44.24

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Modern B2B Marketing

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. It’s about improving the viewers experience The prospects, experience on a landing page is what is going to lead them to fill out a form. By focusing on this you can increase your leads from landing pages, potentially achieving results far beyond the industry norm of 3%.

Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. How can you optimize campaigns using search funnels? ADVERTISEMENT.

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012). Not at all.

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30 Careless Mistakes That Will Totally Muck Up Your Marketing


CTAs are the gateways to lead generation, and relevant ones should hang out everywhere from on your homepage, to within your email, and on every individual web page and blog post you publish (with the exception of your landing pages). We've all had those moments. or a more classic example, the Homer Simpson "D'OH!". But how much worse is it when that "D'OH!" To all 5,000 people.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Have you struggled to answer that question? of Tiecas, Inc.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media? link] 4 days 7 hours ago @todd_metcalfe thanks.

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E-Quip Blog: Generating Sales Leads


Generating Sales Leads. The sales funnel is your firms life blood. Fail to fill it adequately with sales leads and youll experience a corresponding drop in revenues. How many leads you need varies by firm, of course. But their discomfort is largely with the common caricature of lead generation--making random cold calls and glad-handing at networking events.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool.

E-Quip Blog: Maximizing Your Sales Leads


Maximizing Your Sales Leads. As noted in my last post , most A/E firms seem to struggle in identifying enough viable leads to keep their sales funnel adequately filled. All the more reason, then, to learn how to maximize your leads-to-sales ratio. The important measure is to see that your leads-to-sales ratio improves. Share to Twitter Share to Facebook.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars. Demand Generation?


What Can Social Media Do for Your Business? Simple: Leads.


So you've been listening to your techie nephew talk about Twitter and Facebook. If you look at our experience here at HubSpot, one answer is clear: leads. The graph above represents leads generated on from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010.

How To Use Paid Search To Target Buyers By Stage

B2B Marketing Insider

In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

E-Quip Blog: More White Papers Worth Downloading


So heres my latest list of white papers worthy of your consideration: The Online Lead Generation Guide for Professional Service Firms (Hinge). Sadly, many A/E firms still arent making effective use of the web in researching and attracting new leads. This guide will help you better leverage the internet in complementing your traditional leading finding activities. Posts.

E-Quip Blog: Cold Calling or Offering Value?


Yet many still advocate cold calling as an effective lead generation tactic for professional services. The respected Wellesley Hills Group conducted a survey that identified cold calling as the second-most productive way , after referrals, to generate new leads. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. ► 2009. (55).

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. Which leads me to my next ROI ….