2009 and Facebook - B2B Marketing Zone

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

AUGUST 29, 2012

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The group was launched by Shah after her visits to the Pampers Facebook page and Pampers website convinced her that “many parents were also experiencing confusion.”

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How Twitter Amplifies a Customer Attack

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

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B2B Marketing Zone

Paul Gillin

Attack of the Customers: The Pampers Dry Max Crisis

How Twitter Amplifies a Customer Attack

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