Martech Advisor

SEPTEMBER 16, 2019

The bar for customer experience has been set high -- and it's on marketers to reach it. We can all recall experiences with brands that left us frustrated. In total, marketing and experience cloud vendors invested over $8 billion to acquire open source companies in 2018, according to PitchBook. A majority of U.S.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

ANNUITAS

FEBRUARY 7, 2023

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. Don’t be afraid to ask your customers to share their experiences with your brand and products.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Biznology

FEBRUARY 20, 2018

I have been writing pretty much every week about such things since 2009 and so there could be upwards of 468 different ways that I have discussed digital PR and marketing over the past 9 years. Once 1999 came around, I took to web logging—blogging—my thoughts and experiences. My blogging life has become completely self-referential.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Adobe Experience Cloud Blog

JANUARY 25, 2009

He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? Here are just a few excerpts: 1.

Demand Generation 48

Demand Generation Top of Funnel Demand Trends 48

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Onalytica B2B

MARCH 15, 2018

I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. I started The Social Media Hat in 2012 as place where I could write about blogging & social media, and experiment with content marketing overall. And everything I do is an experiment.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Salesforce Marketing Cloud

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Oktopost

NOVEMBER 10, 2021

Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009. Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Webbiquity

JANUARY 10, 2010

Among his recommendations: small (15-20 term), tightly-focused ad groups; including keywords in landing page copy; and experimenting with different matching options. David Szetela recommends experimenting with using symbols in your ads to increase CTRs, though commenters call him out on the practice. by PPC Hero.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Guest post by Roman Daneghyan. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. His work has been published on blogs and mediums like Crazy Egg, Forbes, Upwork, and ShareThis.

Video Marketing 242

Video Marketing Business Work Management Marketing Management 242

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Martech

SEPTEMBER 25, 2023

In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. How do we give a seamless, enhanced customer experience to our audience on the channel that they want (and how and when they want it). I bowed out and became a full-time consultant. Q: That must have been a new thing.

Multi-Channel 107

Multi-Channel Training Consulting Advertising Agencies 107

Valasys

AUGUST 24, 2023

The lander and rover are equipped with scientific instruments designed for experiments on the lunar surface. It was launched on October 22, 2008, and operated until August 28, 2009. With a mission lifespan of one lunar day, equivalent to 14 Earth days, this mission marks a significant milestone in exploration.

Case Studies 52

Case Studies Analysis Studies Design 52

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Opportunities are currently available for Business Analysts (strong ROI modeling / Excel skills), Business Development Managers, Product Line Manager, and Customer Experience Manager.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". Sweezey contends that companies must deliver contextual experiences in order to break through the noise created in the era of infinite media.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In How to allocate your budget across programs and headcount? Making marketing more relevant through sales enablement (slides 11-15).

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Kapost

MARCH 21, 2019

By 2009—25. In 1983, Harley-Davidson was facing financial collapse. The demand for their products had diminished and the company was saddled with unfavorable contracts and overhead that dug into their profitability. The post How to Build a Thriving Customer Community appeared first on Kapost Blog.

Communities 89

Communities Ad Building Demand Product 89

Biznology

MARCH 27, 2019

I started working in social media back in 2009. On the flip side, the user experience on social has changed enormously. These are elbowing out the qualitative, more human metrics we used to report on. You remember those metrics, don’t you? A trip in the “way back” machine. I am one of the original social media marketing tribe!

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Biznology

MARCH 5, 2020

We haven’t seen a pandemic since the avian flu in 2009. This article, authored by our Senior Advisor Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. Meet regularly, and often, with your team (probably daily, at this point) to update each other and discuss the next day, week, month.

Tips 118

Tips Work Management Consulting Paid Search Agency 118

Convert

AUGUST 7, 2023

I was interviewing with a large global broadband/TV service provider based out of the Netherlands in 2009. You will need to use your creativity, gut feeling and experience to jump from insight to hypothesis because the “why” is not as apparent. The objective is to garner sufficient evidence for an experiment.

Statistics 52

Statistics Validation Optimization Analytics 52

Martech

FEBRUARY 24, 2022

With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream. I understood the immense power these tools have to create communities and engage online audiences.

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

Adobe Experience Cloud Blog

NOVEMBER 13, 2009

If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Tags: Modern B2B Marketing B2B Marketing Dreamforce 2009 Marketing Party Salesforce Integration The Marketing Cloud. Are you a B2B Marketer planning to be in the San Francisco Bay area next week?

Jigsaw 48

Jigsaw B2B Marketing Planning DemandBase 48

Zoominfo

APRIL 24, 2019

Just consider these statistics ( source ): 93% of all internet experiences begin with a search engine. While exact-match domains are not inherently bad, they’re often accompanied by spammy tactics like excessive ads and poor user experience. 75% of all search engine users don’t scroll past the first page of search results.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Heinz Marketing

SEPTEMBER 10, 2020

And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! So, don’t sleep on the B2B customer experience. This will attract leads while also retaining the brand community through more engaging experiences. Success Stories.

B2B Marketing 94

B2B Marketing B2B Marketing & Strategy Interactive Marketing 94

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. Pierre-Luc Camirand is the circus’s director of digital customer experience. ” The key Sitecore modules.

CMS Development 75

CMS Development Industry CMS Marketing & Strategy Multi-Channel 75

Martech

AUGUST 3, 2021

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. We have the content sets and the experience to attract views to those sets. Many videos, many views. ” To say Vevo has a presence on YouTube is an understatement.

Video Marketing 119

Video Marketing Cross-Selling Youtube Lead Ranking 119

LeadsRX

JANUARY 12, 2022

Since 2009, Unbounce has helped hundreds of thousands of marketers in 100+ countries create high converting content and accelerate their business ROI. Over the past two years, Unbounce has begun to shape a new era of marketing by helping more SMB marketers experience the power of Conversion Intelligence solutions. About Unbounce.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Contify

MARCH 21, 2020

We have been tracking markets and competitors for our customers since 2009. Based on our experience, we are well-positioned to track how this crisis will impact your industry specifically. “In these unprecedented times, we thought about what we can do as a responsible participant in the information community.

Newsletter 59

Newsletter Curation Paid Search Agency Segmentation 59

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time. "We Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Adobe Experience Cloud Blog

FEBRUARY 22, 2018

In my experience, these soft skills are invaluable, in and out of the hospitality industry. Rather than spitting out a drink recipe, it’s best to do a little discovery of your guests/prospects so you can tailor an experience to their unique taste, needs, or business model. with another question: “What do you like?”

Work Management 133

Work Management Marketing Management Sales Cycle Cold Calling 133